Media Analyst

ROGERCO, Inc. (roger) is looking for a skilled Media Analyst to join our team supporting the Army Futures Command (AFC). The Media Analyst will play a vital role for the AFC, as they are responsible for providing strategic and tactical-level communication program analysis and to support the assessment of the effects achieved by internal and external AFC Communication Programs.

Requirements

• Conduct communication research in support of AFC communication strategy and objectives.
• Provide recommendations for integration and coordination methods; review/evaluate/assess process development; identify and recommend opportunities for improvement of Army communication; identify options and recommend performance metrics that would help to monitor improvements; campaign or operational design in support of AFC priorities and associated communication requirements.
• Provide Communication Research and Analysis capabilities and expertise to assist in the development and execution of strategies that deliberately and consistently measure the strategic effects of AFC communication efforts across the full spectrum of media and community outreach activities.
• Develop strategic-level metrics and presentation packages.
• Advise and assist communication campaign program managers with developing metrics, collecting supporting data and analyzing collected data in support of efforts to measure AFC initiatives, actions, programs, and campaigns.  These metrics shall include all relevant multimodal media, including traditional, broadcast, wire services, and digital/social content.
• Provide analytical expertise for the purposes of understanding the character, nature, and trends of open source traditional and social media communication.
• Identify, collect, and publish required on-demand/ad hoc, daily, weekly, and monthly reports based on open source traditional and social media reporting on the AFC primary and secondary audiences and subjects of interest. Primary audiences include: industry, science, academia, congress, elected officials, think tanks and other stakeholders who make up the internal and external publics with interest to AFC.  Secondary audiences include those groups, which may have influence on the primary audiences.  The overall assessment will take into account those objectives identified in communication planning products and help determine if the objectives are being met, and if not, recommend new actions to be considered in updated Public Affairs planning products in order to “Tell the AFC Story”.
• Develop, utilize, and assess appropriate metrics to determine the efficacy of AFC communication efforts and enable analysis of alternative options to deploy the command's messages.
• Advise and assist AFC Communication Team in developing effective metric-based tracking of communication efforts and shall make recommendations for adjusting communication efforts based on assessment analysis.
• Support management of day-to-day execution of PR programs and help ensure an integrated communications approach across the team's external and internal workstreams
• Contribute to the creation of communications strategies for announcements, industry events and partnerships. This includes identifying audiences, messages, outreach approaches and timelines
• Draft press releases, op-eds, messaging, media pitches and other communications materials
• Draft necessary materials, including briefing books and tailored talking points for leaders
• Prepare leaders for executive speaking opportunities and relevant industry events by developing speeches, briefings, and talking points
• Lead media monitoring and reporting, including a daily media clips and events of interest report
• Maintain event engagement and editorial calendars of pending communication and engagement events and publications
• Provide research, planning, implementation, and evaluation support to develop acquisition-related communications guidance and plans
• Collect and analyze multimodal media including, but not limited to: daily newspapers, weekly newspapers, wire services, magazines, television, radio, email, blogs, websites, Rich Site Summary (RSS) feeds and social media.  This media analysis shall include quantitative and qualitative, systematic, and objective methods to determine form and content of text and broadcasts. 

 Qualifications: 

• Location: Austin, TX (This is an in-person position.)
• Education: BA/BS from an accredited college or university with degree in Communications, Public Relations, Marketing, Journalism, English, Creative Writing or similar discipline
• Experience: Minimum of 5 years direct, relevant experience in Communication Planning, Communication Execution, and Communication Research to support the planning and development of communication plans and products
• Languages: English
• Must be a US Citizen
• Active DoD Clearance required

Benefits

• Short Term & Long Term Disability
• Family Leave (Maternity, Paternity)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Life Insurance (Basic, Voluntary & AD&D)
• Retirement Plan (401k, IRA)
• Health Care Plan (Medical, Dental & Vision)