Marketing Manager

DATAMARK, Inc. is looking for a dynamic and results-driven Marketing Manager to lead our marketing efforts. As a recognized provider of Business Process Outsourcing (BPO) solutions, we aim to enhance brand visibility and engage potential clients effectively. The Marketing Manager will develop and implement comprehensive marketing strategies that align with the company's objectives in the BPO industry.

This role involves overseeing various marketing initiatives, including digital marketing, content creation, social media management, and marketing communications. The Marketing Manager will create scalable processes ensuring the best lead generation and database management practices. This position will conduct complex data analyses that will be used to inform strategic decisions by stakeholders from across the company. Salary for this role is $80k

Responsibilities

• Develop and execute innovative marketing strategies to boost lead generation and brand awareness in the BPO sector.
• Manage digital marketing campaigns across various platforms, including SEO, SEM, and social media.
• Create and oversee the production of marketing collateral, such as brochures, presentations, and case studies.
• Collaborate with sales teams to ensure alignment of marketing efforts with sales goals.
• Conduct market research to identify trends, customer needs, and competitor analysis.
• Monitor and report on campaign performance metrics to track effectiveness and inform optimizations.
• Support event planning and execution for trade shows, webinars, and other promotional activities.

Requirements

• Bachelor's degree in marketing, communications, business, or related field.
• At least 3 years of Marketing experience in a Contact Center or BPO company preferred, but not required.
• At least 3 years of experience in a Marketing Manager or senior-level position with a focus on B2B
• Proven track record of managing successful marketing campaigns (lead gen)
• Excellent written and verbal communication skills.
• Analytical skills to interpret data and track performance metrics.
• Ability to collaborate effectively across teams in a fast-paced environment.
• Experience with CRM and marketing automation tools is a plus.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off
• Short Term & Long Term Disability
• Training & Development
• Wellness Resources
• Salary $80,000.00