Marketing Manager

DSI, a premier Dallas-based sales enablement and custom business solutions company, founded in 1984 and family-owned and run, has an immediate career opportunity for a Marketing Manager. The Marketing Manager will be responsible for executing and maintaining marketing campaigns that drive lead generation and brand awareness. The Marketing Manager is responsible for implementing and executing strategic marketing plans for the entire organization.

This role will report to our Richardson, Texas office.

About DSI

DSI is a family-owned company that has been in business since 1984. We provide enhanced value that delivers results for our clients and partners; through sales management, marketing assistance, hardware logistic solutions, immersive training, engineering expertise, and proprietary software solutions.

Responsibilities

• Implement content distribution to maximize reach and engagement across various channels
• Utilize analytics tools to track and optimize the performance of marketing campaigns; provide regular reports and insights to evaluate the effectiveness of campaigns
• Collaborate with internal teams and external partners to recommend, modify, and shepherd existing partner marketing content for digital/social media platforms, and traditional marketing vehicles (print, events, merch, and radio/TV) for DSI dealers and partner services
• Manage marketing campaigns across all digital channels, including DSI’s corporate website, and social media channels - ensuring brand compliance and consistency
• Develop a social media content calendar and publish social media content
• Assist with the company’s internal/external merchandise efforts (shirts, mugs, holiday gifts to employees/vendors, etc.)
• Assist the Senior Marketing Manager in the execution of company offsite meetings, including DSI’s annual National Sales Meeting
• Assist the Senior Manager of Marketing in day-to-day marketing tasks
• Conduct market research to inform campaigns

Requirements

• 5+ years’ experience as a B2B marketing manager or similar role
• Thorough understanding of marketing elements (such as PPC, SEO/Social media, etc.) and market research methods
• Experience with digital advertising platforms (Google Ads, LinkedIn Ads, Facebook, etc.) and best practices, analytics tools, SEO/SEM
• Demonstrable experience in marketing data analytics and tools
• Solid computer skills, including MS Office, and marketing software and applications
• Excellent written, verbal, interpersonal, and collaboration skills
• Well-organized and detail-oriented

Computer Skills

• Required: Microsoft Office Suite (PowerPoint, Excel, Word, Outlook); Adobe Acrobat; strong computer proficiency, web conferencing (Teams, Zoom, etc.)
• Highly Preferred: Hootsuite/Sprout Social expertise, TikTok marketing experience (creation and execution of content), conference/event planning, marketing collateral ordering)

Benefits

• Medical, Dental, Vision, and Life insurance are available on the first day of the month following your first day of employment – no extended waiting period
• 401k Plan with employer matching
• Paid vacation, personal/sick days, and bereavement time
• Employee Profit Sharing Program
• 50% AT&T wireless discount
• Paid training
• Advancement opportunities, we prefer to promote from within!