Lifecycle Marketing Lead

We are looking for an experienced and motivated Lifecycle Marketer Lead to join our Lifecycle Marketing team. As the primary launch lead, you’ll be accountable for developing, deploying, testing, and optimizing multi-channel communications across email, SMS, landing pages, and more that directly support new clients as they launch Tapcheck to their workforce. Your goal is to drive incredible growth through general awareness, app downloads, and user registrations tactics. This role will work in close strategic coordination with our Account Management team.

The ideal candidate is a proven funnel strategist and multi-channel expert with a passion for driving growth and is excited to contribute to a fast-growing company

What You’ll Do:  

• Develop and deploy hyper-personalized, multi-channel launch strategies for our largest clients across email, SMS, push notification and custom landing pages with a secondary focus on direct mail and paid social
• Develop and deploy internal launch strategy playbooks in close coordination with our Account Management team to ensure cohesive messaging and a consistent user experience
• Create, maintain and improve deep audience segmentation and personalization strategies based on known and emerging user behavior, demographics, and traits
• Design and implement sophisticated test roadmaps that optimize campaign performance and show increment lift
• Monitor and analyze both channel and business metrics, providing insights and recommendations for improvement to stakeholders and leadership
• Participate in critical launch calls with enterprise-level clients, showcasing the value Marketing will bring their business as they rollout Tapcheck to their workforce
• Manage and optimize physical welcome kits (posters, decals, etc.) sent to newly launching clients to help them better promote their launch to their workforce
• Host regular office hours and 1:1s with the Account Management team to improve alignment and optimize our joint strategies
• Collaborate with cross-functional teams, including Product, Product Marketing, and Design

What You’ll Bring:  

• 6+ years in Lifecycle Marketing with a strong understanding of outbound channel best practices (email, SMS, push notification) and funnel strategy
• Deep frontend and backend experience with Braze (or a similar comms platform like Iterable or Marketo)
• Experience working strategically alongside Sales, Account Management, or Customer Support teams to drive shared business goals
• Excellent written and verbal communication skills with experience presenting to leadership groups
• Operationally excellent with a strong analytical mind
• A self-starter with strong project management skills with a focus on ruthless prioritization
• Experience working in fast-growing scale-ups a plus

This is a remote-friendly role. Ideally, candidates will sit in the following states: AL, AZ, CA, CO, DC, DE, FL, GA, ID, IL, LA, MA, MO, NC, NH, NJ, NV, NY, PA, OR, OH, RI, SC, TX, VA, WA, WI

About Tapcheck:

Tapcheck is a digital platform offering an easy and convenient way to access on-demand earnings early. Available at no cost to employers, our app-based on-demand pay solution helps relieve the financial stress that many employees experience on a daily basis.

The Tapcheck team is passionate about our mission to improve financial wellness and boost business productivity. By giving workers the ability to transfer wages they’ve earned directly to their bank account or pay card without waiting for payday, Tapcheck eliminates the need for high-interest payday loans or employer-funded cash advances.

How We Get Things Done:

Our core values act as a steadfast guide, directing our decisions and anchoring our actions. We consider these values non-negotiable, especially when it comes to our hiring process.

• Humility: We believe in the power of humility. We value team players who are down-to-earth, respectful, and open to learning from others. Our employees approach challenges with a positive attitude, acknowledging their strengths and weaknesses while celebrating the achievements of their colleagues.
• Grit: We admire individuals with grit – those who demonstrate unwavering determination and resilience in the face of obstacles. At Tapcheck, we take pride in overcoming challenges together, pushing the boundaries of what is possible, and embracing failure as an opportunity for growth.
• Raising the Bar: Continuous improvement is at the heart of our culture. We are committed to setting high standards and pushing ourselves to exceed them. We seek employees who are innovative and strive for excellence, constantly seeking ways to enhance our products, services, and processes.
• Striving for Growth: We foster an environment that encourages personal and professional development. Our employees are driven to learn, grow, and adapt to new circumstances. We support individuals who take initiative, seek out new challenges, and actively contribute to their own growth and the growth of the company.

Why Join Tapcheck?

• Competitive Base + Bonus
• Remote Work Environment
• Paid Time Off
• Health Insurance
• Dental Insurance
• Vision Insurance
• 401K Match

Compensation: $120,000 - $130,000 per year. The actual base salary varies on job level and will depend on numerous factors such as: location, experience, training, knowledge. and skills. Tapcheck reserves the right to amend, change, alter, and revise pay ranges and benefits offerings at any time. All applicants acknowledge that by applying to this position you understand that this specific pay range is contingent upon meeting the qualifications and requirements of the role, and for the successful completion of the interview selection and process. It is at the Company's discretion to determine what pay is provided to a candidate within the range associated with the role.

Equal Employment Opportunity Policy

Tapcheck, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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