Harley-Davidson Marketing Event Coordinator

The Makreting Event Coordinator is responsible for planning, coordinating and executing dealership events and overseeing the marketing plan/assets such as submitting graphics requests for website rotators, social  posts, posters, banners and flyers. This person is the overall communication conduit between  Regional/National and the Store Department Managers. They are expected to push out creative materials  to the public to help drive traffic and door swings to the store. They are also responsible for making sure  the store is presented professionally and has proper and up to date signage at all times.  

Requirements

● Must be available and willing to work most weekends and some holidays  

● Responsible for the implementation of the dealerships marketing plan which will be pushed out from  the regional and national marketing teams. 

● Coordinate the development and implementation of the dealerships events, and public relations  activities – send weekly communication both internally to Dealership Department Managers/GMs and  outward to customer data lists.  

● ALL paid media, sponsorships and vendor agreements must be reviewed and approved by regional  marketing and final approval from national marketing. 

● Organize community events for the dealership, such as fashion shows, open houses, motorcycle rides,  and charity events; also organize HOG Chapter activities. 

● Review in store marketing and events budget to make sure we are staying under budget.  

● Maintain a file folder on Google shared drive for each event to be used for future event planning - recaps are required. 

● Audit websites weekly to make sure rotators and event calendars are up to date. 

● Do a dealership walk through weekly - make sure all posters and flyers are up to date - there is an  event calendar clearly posted for employees and customers. Make note of anything that needs  attention or fixed inside or outside of the dealership property. Report any safety issues to the  GM/Regional Marketing Manager.  

● Digital Marketing, submit requests to RumbleOn team for execution and RMM must review and  approve.  

● Adhere to OEM MAP and dealer agreement guidelines as well as COOP requirements

● Follow our internal process for MAP review and approval on any and all ads and campaigns.  

● Professionally promote the dealerships products and services to attract new guests and/or target  markets 

● Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate  our commitment to make things right- review Google, Yelp, social media reviews and respond as  needed. Act as the in-store point person for Catalyst App training for the front line staff. 

● Model superior customer service behavior for all marketing personnel by maintaining positive  relationships with guests, employees, GMs, and outside partners  

● Fully functional in a fast-paced deadline-driven environment. Multitasking is needed

● Be prompt and available for flexible scheduling 

● Complete Risk Management training and help enforce these requirements during marketing events.  Make good decisions for the dealership and company as a whole when planning events.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Employess Discounts on purchases
• Training & Development