Business Development Director

About us:

Brado is a digital marketing agency reinventing the way healthcare brands engage with people. Driven by insight, we offer precision engagement solutions that produce superior returns for our healthcare clients and better experiences for their consumers. 

Our Values: At Brado, we value the individual. We believe work and life can be synergistic and should not be at odds. The joy and renewal you get from each source must fuel the other. We have and will continue to cultivate a team who celebrates our diversity of thoughts, beliefs, backgrounds, and lifestyles. We are driven by our passion to do great work with great clients that are truly changing lives.

The Role:

A Brado Business Development Director is responsible for generating sales opportunities with companies that fit the ideal Brado client profile within identified market segments, and successfully establishes significant commercial relationships. They are expected to originate net new deals comprised of insight-driven precision marketing services — the Brado System — while serving as a strategic partner to their marketing leader prospects (and existing clients). Using their deep understanding of the client’s industry, business, and organization’s objectives, the Business Development Director will design and sell the optimal mix of services and partnership from Brado to impact their business.

What you can expect in a Business Development Role at Brado:

• Competence and passion for selling digital media services to healthcare and pharmaceutical marketing organizations

• Originate new deals for Brado in the form of healthcare media and digital marketing sales in alignment to set quotas and objectives.
• Collaborate with cross-functional teams to align business development strategies with operational capabilities.
• Build and maintain relationships with potential clients, key industry partners and stakeholders.
• Lead the client acquisition process from prospecting to contract negotiation and closing.
• Prepare and present compelling business proposals and presentations.
• Provides direction to Brado CRO for positioning, pricing, packaging of Brado System based on in-market experience.
• Lead with influence in a matrixed delivery environment, establishing relationships with functional Delivery Leads and their teams.
• Manage and support compliance efforts.
• Stay informed about industry trends, competitor activities, and market shifts within the healthcare and pharmaceutical space.
• Understand different digital media customer needs within healthcare and pharma marketing organizations (i.e., what does a CMO need to hear vs. the VP, Brand Marketing vs. VP, Advertising)
• Track changes in the ad-tech and regulatory environment and understand how they might affect digital media campaigns for healthcare and pharmaceutical clients

Requirements

• Aligns with, Models, and Coaches our values: People, Commitment, Aspiration, Trustworthiness & Impact 
• 5+ years of relevant job experience, with exceptional track record of exceeding sales quotas, ideally in an agency services environment
• Extensive network and existing call points within one or more identified market segments: Integrated Delivery Networks/Health Systems, Specialty Care providers, Payers, Pharma, Higher Education
• Expertise in Digital Marketing
• Knowledge of direct-to-consumer (HCC) and direct-to-practitioner (HCP) marketing programs.
• Knowledge of digital media channels and advertising technology landscape (Google, Meta, Programmatic, SEO, etc)
• Excellent communication, negotiation, and collaboration skills, with a passion improving the healthcare consumer experience.

Ideal candidates for this role will live in the St. Louis, MO or Dallas/Ft. Worth TX areas. While our day-to-day work is done remotely, our teams gather in person for intentional work; coming together for key client kick-offs, department meetings and other times when the work is more productive when physically together.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work From Home