Brand Strategist

Hello, Marketing Managers!

We’re Emma and Jordan, the Co-Founders of Gameway. Gameway is the world’s first premium video game lounge located in airports. We revolutionize airport travel by making the start of your journey fun and entertaining. Based on how much time you have until your next flight, you can enjoy a first-class video game experience to make time fly by.

We are seeking an experienced and dynamic Senior Marketing Manager to join our team. The ideal candidate will have a proven track record in developing and executing successful marketing strategies and driving significant business growth. This role demands a creative and strategic thinker who can elevate our brand and enhance the customer experience in the unique environment of airport entertainment.

This is a full-time in-office(Dallas, Texas) position with occasional travel involved.

Requirements

• 3+ years of experience in a Senior Marketing role (ex. Sr. Marketing Manager, Marketing Manager Lead, Head of Marketing, etc).
• Experience in marketing for a B2C brick and mortar business (you handled both digital and traditional marketing).
• 2+ years experience in social media marketing and SMS marketing.
• Proficiency in graphic design software like Adobe Illustrator and Photoshop.
• Proven track record of creating and executing successful marketing strategies and campaigns.
• Experience in leading and managing marketing projects and budgets.
• Experience handling and marketing to a large database of loyalty members.
• Experience managing PR and strategic partnerships to drive mutual promotion and enhance airport gaming experiences.
• Experience creating email flows and campaigns using platforms like Klaviyo and Active Campaign.
• Experienced in strategizing and creating monthly campaign calendars, advanced segmentation, deliverability, and analyzing performance.
• Comfortable with occasional work travel.

Nice to Have:

• Industry experience with one of the following – Airport Concessions, Retail, F&B, Ecommerce and/or Hospitality.

Your responsibilities will include (but are not limited to):

• Develop and implement comprehensive marketing strategies that align with business objectives.
• Oversee and manage all physical and digital marketing channels, including social media, SMS, email, PR, and content marketing.
• Manage marketing campaigns directed at our loyalty members.
• Engage with potential partners and develop strategic relationships. 
• Manage the marketing budget, ensuring efficient allocation of resources and maximizing ROI.
• Collaborate with cross-functional teams to ensure cohesive and effective marketing efforts.
• Measure and report on the performance of marketing campaigns, using data to drive continuous improvement.

Benefits

• Retirement plan
• Bonus compensation, Stock options 
• We promote work-life balance
• We have a family-friendly team culture
• PTO – vacation & sick leave
• Be part of a company that has exponential growth

This Position Is Perfect For You If…

You’re Analytical and Detail-Oriented. 

Capable of analyzing requirements, and planning & executing tasks with extreme attention to detail. You’re obsessed with metrics and understanding the key drivers of metrics.

You’re Creative and Strategic.

You can be creative at the same time be strategic in your quest for a solution to a problem. You are willing to try new innovative things and be flexible in your work until you find the answer you have been looking for.

You’re Organized and Data-Driven.

You lead the marketing efforts with precision and strategic insight. You excel in leveraging data to inform marketing strategies, manage large-scale campaigns, and drive measurable results while maintaining a high level of organization and efficiency.

What we do:

Please check us out to get an understanding of the service you’ll deliver: 

www.gameway.gg

Our hiring process is made up of five parts, so please be aware that you will need to dedicate time for a questionnaire, a video, two 1-on-1 interviews and a test project.

Thank you for taking the time to consider this position. I look forward to hearing from you soon!

Jordan & Emma