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Social Media Manager

Full Focus

Franklin, tennessee


Job Details

Full-time

6/10/2024


Full Job Description

Are you ready to dive into a role that isn't just a job but an exciting opportunity to grow our organic social media followers and engagement? Look no further because, at Full Focus, we're on the hunt for a Social Media Manager who lives and breathes strategy, engagement, and all things social media.

The mission of the Social Media Manager is to contribute to the overall profitability of Full Focus by creating a social media strategy that consistently drives engagement and produces new leads that turn into raving fans and customers. 

The Social Media Manager will advance the message and mission of Full Focus by successfully growing our social media following and delivering content that drives engagement and positions Full Focus as the top resource for the anti-burnout, anti-hustle lifestyle.

We are excited to take our social media strategy to the next level and really give it the attention it deserves. We need an absolute A-Player who is strategic, highly up-to-date on the best social media practices, and isn’t afraid to take initiative.

If you want to be part of a healthy team with a great culture that feels like a family, has competent and supportive leadership, and a place you can really settle down long-term, you’ll love this role. 

However, you won't do well in this role if you prefer highly defined day-to-day duties, don’t really enjoy figuring things out, and trying new processes seems intimidating.

We are not micromanagers at Full Focus. We don’t care about how things have always been done, how you’ve always done things, or what anyone’s SOP is. What we care about is: 1) you love what you do every day and wake up excited to do it, and 2) our company’s success. 

We are committed to measuring both on a regular basis. 

In this role, you’ll work closely with our entire team, but primarily the Marketing Director for Owned Audiences.

Your goal in this role is to grow our social media following. Specifically, in the first six months as the Social Media Manager, you aim to accomplish these two main objectives:

  1. You have successfully created and executed an engaging strategy that drives results.

  1. You generate 2,000 new monthly email subscribers through social media channels.

This is achieved through three primary areas of focus, including but not limited to: 

  1. Strategy - You are highly strategic. You’re always thinking through how each post fits into the overall audience growth strategy and our company’s rally cry.  You’re constantly learning the best practices for social media marketing and know the best ways to drive engagement and growth. You know how to create a compelling strategy for an e-commerce brand as well as our team’s primary talent profiles.  You specifically incorporate ManyChat into your strategy to drive engagement (you’ll work closely with our outsourced team of experts on this), email subscribers, and purchases. You are highly collaborative and enjoy working alongside the team to accomplish our goals. 
  2. Creative - You understand the best creative types that work the algorithm. You have a pocket full of tools to create assets and Reels and are comfortable with graphic design, video editing, and concept creation. You understand and appreciate aesthetics, and you know how to write captions that inspire engagement and connection. You work closely with our Creative Manager to ensure brand consistency. You work to seek out UGC from our community and collaborate with our Paid Media Buyer to deliver creative that converts. 
  3. Execution & Engagement - You love checking things off your to-do list. You are very comfortable executing a strategic content plan that you’ve created.  You work directly with talent to get story content to post daily. You know the best practices, like adding captions to all stories and how to drive engagement by asking questions, posting polls, etc. You frequently work closely with our Customer Support team to handle any needs that come in through social media. 

In your role as Social Media Manager, the primary number you own on the team is the number of new email subscribers generated monthly through organic social media.

You will also be responsible for reporting on a handful of KPIs, including, but not limited to, engagement rate, emails collected via Manychat, post impressions, content performance, etc.

See the scorecard for additional information.

P R O F I C I E N C I E S  &  Q U A L I F I C A T I O N S

  • Tech Savvy: Familiarity with Apple, Google, Instagram, Facebook, Manychat, TikTok, Youtube, Later, etc., is a plus 
  • Process Orientated: Strategic ability to think about systems and processes and continuously innovate ways to make the client experience better
  • Self-starter, self-manager: Takes initiative, anticipates needs, and gets stuff done consistently on time.
  • Grace and poise under pressure: In a high-growth business, things are always changing, and there are times when things get intense. We pride ourselves on functioning at a high level even when things get busy by working together as a team and communicating effectively. 
  • Committed to excellence: We want to exceed expectations in everything we do and reflect positively on the brand.
  • Positive attitude: Has a can-do spirit, is fun to be around, and does not complain, make excuses, or gossip.

Requirements

  • Education: High School degree 
  • Experience and Values: 
    • You have 3-5 years of experience creating strategies specifically for eCommerce and/or personality-driven brands
    • You live and breathe social media, especially Instagram and Manychat
    • You have successfully grown a social media profile to 100k followers 
    • You love creating product-focused short-form video content optimized for social media
    • You enjoy the day-to-day engagement with social media followers 
    • You value having autonomy and control
    • You have outstanding written communication skills 
    • You have demonstrated  the ability to combine strategic thinking with effective tactical execution
    • You connect deeply with Full Focus core values.
  • Physical and Mental: The physical demands described here represent those that an employee must meet to perform the essential functions of this job successfully.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job responsibilities. 
    • While performing the duties of this job, the employee is occasionally required to stand; walk; sit for extended periods of time; use hands to touch, handle, or feel objects, tools, or controls; reach with hands and arms; climb stairs; balance; stoop, bend, crouch; talk or hear.  The employee must occasionally lift and move up to 30 pounds.  Repetitive motion of upper body. Required specific vision abilities include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. 
    • While performing the duties of this job, the employee must be able to work in a fast-paced, sometimes stressful, customer service-oriented environment, perform duties under pressure and meet deadlines in a timely manner. The employee must work as part of a team, complete assignments independently, and take instructions from managers.
    • Employees must be free from chemical dependency. Employees must demonstrate sustained mental and emotional stability to maintain safe boundaries with and for clients.

Benefits

This is a full-time, salaried position that reports to our Director of Marketing, Owned Audiences. This position is eligible for our industry-leading benefits package, including premium health care (we cover 100% of your premium and 50% of your dependents’), generous PTO, a tiered bonus incentive plan, and paid maternity and paternity leave, among other stellar perks. This position requires candidates to reside in Nashville, Tennessee, or within a couple of hours' driving distance for regular in-person meetings throughout each month.  Employees are expected to work synchronously from 9-3 pm CT, Monday through Friday, and whatever additional hours are necessary to achieve the outcomes they are responsible for. We are simultaneously committed to delivering the operating results we are committed to together while also having the margin we need for our health and most important relationships. To that end, we allow flexibility to pick up children from school, attend to personal matters or appointments, etc. so long as you complete your work and communicate with your supervisor about it in advance. And, we encourage employees to constantly evaluate the efficiency and effectiveness of their work to enable them to "achieve more” by doing less.

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