Google Ads (PPC) Marketing Strategist

FULL-REMOTE Google Ads (PPC) Marketing Strategist

About Us

Sweat Pants Agency is a leading force in the DTC industry and the only agency behind two INC #1 fastest-growing businesses. We have an unwavering commitment to performance, innovation, and fostering the growth of our clients. As brand owners and entrepreneurs, we were sick and tired of the typical agency antics. Over-promising and under-delivering, the finger-pointing, and in general just poor performance across the board. That's why our mission is to be the best, no-bs growth partner people love to work with.

Role

Sweat Pants Agency is now hiring an expert Google Ads Marketing Strategist and growth specialist to lead in the success and growth of our clients' Google Ads, Youtube, and PPC/Search channels.

As a Google Ads Marketing Strategist, you will own the strategy and decision-making behind our clients' Google ad accounts, and collaborate on video creative CRO, offers, and funnel testing.

What is a Google Ads Marketing Strategist? Let's face it, it's not enough to just be a PPC manager these days. To us, managing a Google ad account is more than understanding how to structure keywords and adjust bids. Google Ads Marketing Strategists are growth partners–someone who can make decisions inside and out of the platform to improve in-platform results. It's a true marketer who can recognize patterns, identify trends, and urgently move toward unstoppable growth.

Responsibilities

Your main responsibility will be to leverage Google Ads and digital growth strategies to drive customer acquisition and leads for our clients.

• Manage and optimize Google ad accounts (if you don't know what managing a successful ad account entails, this job isn't for you)
• Use off-platform strategies to improve in-platform performance (CRO, offers, and funnel suggestions, and creative strategy)
• Effectively report and communicate past and future plans/strategies to clients (always have a solution, always have a plan)
• Work closely with clients as a trusted advisor to achieve their desired goals
• Regularly test and identify best Google ads practices and platform trends
• Stay up-to-date on the latest Google Advertising news, tools, and changes to the platform
• Available and active in daily communication with team members and clients via Slack

Requirements

• At least 2 years of experience managing multiple Google Ads accounts
• At least 2 years in direct-to-consumer e-commerce and lead generation marketing (all campaign types)
• A working understanding of conversion setup, attribution, and tracking (UTMS, pixels, tags, and Conversion APIs)
• Strong writing skills and an understanding of basic copywriting principles.
• Experience working in Shopify, Wordpress
• Software skills including Google Sheets, Excel
• Working knowledge of Google Analytics, Google Merchant Center

Our Core Values – Non-Negotiable

• Curiosity
• Humility
• Ownership
• Transparency
• Fearlessness
  

If these values don’t resonate with you, let’s not waste each other's time – don’t apply. We live by these every day, and we expect you to as well.