Vice President of Practice Growth

Company Overview: 

Skin Clique, founded in 2018 by Dr. Sarah Allen in Charleston, SC, has carved out a niche in providing in-home, on-demand medical aesthetic services across the nation. Our commitment to delivering top-quality, medical-grade treatments and complementary skin care products, all within the comfort of our clients' homes, truly sets us apart. Currently, Skin Clique partners with >500 providers in 41 states, and our goal is to expand our provider team to over 1,000 in the next year. Skin Clique offers its patients luxury, innovation in skincare, and exceptional customer experience. Skin Clique Team Members are committed to delivering quality while consistently striving to remain ahead of the curve. 

About the Position: 

As the Vice President, Practice Growth at Skin Clique, you will lead our Provider Growth team, Provider Support team, and our and Clinical team. Drawing on your extensive experience in the skincare or aesthetics industry, you will oversee provider growth strategies with a focus on cohesion in messaging and strategy across sales and clinical teams. A key focus will be on harnessing the potential of a non-traditional sales force comprised of Nurse Practitioners (NPs) and Physician Assistants (PAs). You will drive revenue by implementing provider practice growth strategies, customizing sales approaches for target markets, and developing both provider and customer educational materials. 

In addition to overseeing quality control processes and launch strategies for the for the Clinical team, you will collaborate closely with the Marketing team to align promotions and marketing initiatives with the needs of our provider workforce, fueling the overall success and growth of Skin Clique. 

Job Duties and Responsibilities: 

Leadership and Clinical Team Collaboration:  

• Oversee the Practice Growth, Provider Support, and Clinical teams and provide strategic oversight to empower and guide our 500+ providers in the field to grow their patient panels while upholding excellence in patient care and safety.
• Provide support and resources to help providers leverage their own networks effectively.
• Structure and implement tailored education programs for our field providers, equipping them with the tools and knowledge to excel in their roles.
• Clearly communicate key initiatives, new product launches, promotions, process changes, and innovations to the provider workforce.
• Collaborate with the Senior Director, Clinical Services to standardize the educational curricula and ensure consistency in training across all clinical teams.
• Serve as the voice of the healthcare provider across the organization.
• Monitor and evaluate the effectiveness of the clinical team, provider growth, and provider support teams, adjusting as needed to improve provider performance and patient satisfaction. 

Revenue Growth Strategy:  

• Using the provider workforce as the vehicle, the VP of Practice Growth will develop and execute a comprehensive strategy to maximize revenue from services and skincare lines, identifying opportunities for growth and optimization 
• In partnership with the COO, implement strategic direction to drive revenue through effective pricing, promotions, and marketing campaigns 
• Implement an intentional community engagement program run by the Clinical Team as a tool to engage Skin Clique providers and increase productivity.

Reporting and Analytics: 

• Maintain a weekly and monthly dashboard displaying high-level metrics to inform team leaders of department progress.
• Report team progress, new initiatives, and key performance indicators to C-suite leaders.
• Use KPIs to shape strategy and areas of opportunity for the provider workforce.

Clinical Team Oversight: 

• Collaborate with the Clinical Lead to ensure adherence to rigorous standards of care and safety across all clinical services and operations.
• Oversee the development and implementation of protocols to enhance the patient experience within clinical settings.
• Work closely with the Clinical team to continuously improve processes and procedures aimed at optimizing patient care and satisfaction.
• Provide guidance and support to clinical staff to ensure the delivery of high-quality care consistent with Skin Clique's standards.
• Monitor key performance indicators related to clinical operations and patient outcomes, identifying areas for improvement and implementing corrective actions as needed.
• Foster a culture of continuous learning and development by creating additional educational materials for our providers. These resources will empower them to continue growing and innovating, ultimately promoting excellence in patient care and service delivery.
• Promote ongoing innovation in patient care by delivering cutting-edge research and clinical advancements to providers.
• In partnership with the Clinical lead, standardize the patient experience so that it is delightful and cultivate raving fans. 

Requirements

• Bachelor's degree in business, Marketing, or a related field. MBA or equivalent preferred. 
• Proven experience (8+ years) in skincare or aesthetic medicine industry.
• Demonstrated success in driving service and online sales growth and achieving revenue targets with a field sales team In-depth understanding of skincare industry trends.
• Experience with successful product and promotion launches and leveraging a salesforce as the conversion point.
• Excellent leadership, communication, and interpersonal skills. 
• Analytical mindset with the ability to translate data into actionable insights. 
• Strong project management and organizational skills. 
• Strong marketing background and understanding of the importance of marketing channels to drive success in this position.
• Passion for skincare and a customer-centric mindset.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive healthcare benefits package.
• Opportunity to work in a dynamic and innovative aesthetics company.
• Collaborative and inclusive work environment.
• Professional development opportunities to enhance skills and stay up to date with industry trends.