Social Media Specialist

SOCIAL MEDIA SPECIALIST

Job Type: Full Time / Exempt (Salaried)

Location: North Smithfield, RI / Hybrid

This position is not eligible for sponsorship or authorized for third-party recruiters.

The Challenge and The Opportunity

Are you a dynamic Social Media professional with a passion for crafting engaging online experiences? We're seeking a highly motivated and experienced Social Media Specialist to join our marketing team.

Responsibilities:

• Develop and execute a comprehensive social media content calendar that precisely aligns with company objectives and guarantees timely and relevant posts.
• Create and curate engaging content that aligns with our brand voice and resonates with our target audience.
• Collaborate with cross-functional teams to integrate social media initiatives into broader marketing campaigns, including email marketing.
• Analyze campaign effectiveness by analyzing performance metrics and insights and make data-driven recommendations to refine future strategies.
• Monitor social media trends, audience preferences, and competitor activities to identify opportunities for optimization.
• Stay up to date on emerging social media tools, trends, and best practices. Implement new approaches to drive growth and engagement.
• Assist with crisis and negative comments or communications.

The Team

You will work with a small, dedicated team of talented designers and marketing professionals who are always striving to better serve our customers. We value communication, flexibility, teamwork, and honest critique.

The Company

For over forty years, Berroco has supplied quality hand knitting yarns and patterns to crafters of all kinds. We are known for our selection of yarns along with our extensive library of knitting and crochet patterns. Now operating on the site of the old Lonsdale Cotton Mill (1904) in North Smithfield, Rhode Island, Berroco continues the family tradition, providing quality textiles by continually adapting to the changing needs of the times.

Our close-knit team carries a passion for their jobs and for the community of local yarn shops (LYS), knitters, and crocheters which we serve. We lead in our industry as a curated supplier of “yarn for all makers”.

Berroco is an equal opportunity employer. We are committed to building a company that represents the craft communities we serve. We welcome employees of all backgrounds and perspectives, and we are committed to providing an inclusive working environment.

After your training and introductory 90 days you may choose to work onsite or in a hybrid arrangement dependent on department and other company needs.

Requirements

The Ideal Candidate Will Have:

• Bachelor's degree in Marketing, Communications, or a related field.

• 3-4 years proven experience in social media management, with a strong portfolio showcasing successful campaigns.
• Proficiency in social media analytics, tools and platforms (e.g., Google Analytics, Facebook Insights, Hootsuite).
• Proven ability to design compelling content tailored to different platforms and audiences.
• Proficient in content creation and management software such as Photoshop, Illustrator, or Canva.
• Working understanding of social media KPIs, web traffic metrics and SEO principles.
• Excellent written and verbal communication skills, strong copywriting and editing abilities.
• Strategic thinker with a creative mindset and a keen eye for detail.
• Ability to multitask and prioritize tasks in a fast-paced environment.
• Strong analytical skills, with the ability to interpret data and derive actionable insights.
• Passion for the needle arts industry and familiarity with knitting, crocheting, or other related crafts is a plus.

In addition to a submitting a portfolio, we will require you to perform a quick content creation assessment.

Benefits

Compensation

Our compensation package is designed to match industry standards and account for factors like your location, expertise, and years of experience. In addition to a competitive salary, you'll have access to performance-based bonuses and a wide range of benefits.

The starting pay range for this exempt position is $58,500 to $69,000 per year.

Benefits

• Multiple medical, dental and vision plan options after 30 days (with company contributions to the premium costs)
• Healthcare Savings and Flexible Spending Accounts
• Company-paid Life, AD&D, Short Term Disability, Long-Term Disability, and worldwide travel assistance benefits
• Voluntary life and income replacement plans
• Robust Employee Assistance Program that includes counseling, legal, financial and health advocacy services
• 401(k) Retirement Savings Plan with Employer Match
• Generous paid time off and holiday pay policies
• Employee discounts at all Premier Needle Arts companies!