Marketing Manager

Hybrid schedule in our North Smithfield, RI office. 

This position is not approved for recruitment by 3rd party recruiters. 

This position is not eligible for sponsorship. 

The Challenge and The Opportunity

We are seeking an energetic and experienced Marketing Manager with a robust set of skills to join our team and lead marketing efforts and drive company growth. This role requires a deep understanding of knitting/crochet techniques, digital marketing as well as traditional marketing strategies. Candidates must be an avid knitter with intermediate to advance skills.

Key Social Media Responsibilities:

• Maintain a successful brand image that attracts customers.
• Oversee the brand’s social media presence ensuring brand consistency. Including producing copy and content for all media channels.
• Manage and maintain Berroco’s social media channels; includes setting posts, managing comments and questions, promoting independent designs, searching for and promoting LYS content, and more.
• Create a content calendar theme for all media channels.
• Maintain and manage the Berroco email newsletter campaign, including creating and editing following content calendar.

Key Marketing Responsibilities:

• Create and execute yearly Marketing Plan.
• Analyze webpage, Ravelry, and social media stats to determine new trends and ideas.
• Identify new audiences and channels to grow the Berroco customer base.
• Develop a brand guide for clear and cohesive messaging.
• Develop and plan marketing campaigns and promotions for Local Yarn Stores (LYS) with the marketing team.
• Create and run contests and Knit-Along's/Make-Along's via our social media channels and groups including identifying exclusive patterns and creating special coupons for events.
• Manage webpage creation, updates and archival of newsletters at Berroco.com. Create and maintain pattern pages on Ravelry.com.
• Produce seasonal photoshoots for the design collection, including concept planning, hiring models, photographers, etc. and supervise communication between all parties.
• Create sales materials in collaboration with the Creative and Design Directors such as Lookbook, Yarn Catalog, and layouts for seasonal books working with a graphic designer.
• Assist with photo shoots, trade shows and industry shows, as needed.

Other duties as assigned.

The Team

You will work with a small, dedicated team of talented designers and other professionals who are always striving to better serve our customers. We value communication, flexibility, teamwork, and honest critique.

About Us

For over forty years, Berroco has supplied quality hand knitting yarns and patterns to crafters of all kinds. We are known for our selection of yarns along with our extensive library of knitting and crochet patterns. Now operating on the site of the old Lonsdale Cotton Mill (1904) in North Smithfield, Rhode Island, Berroco continues the family tradition, providing quality textiles by continually adapting to the changing needs of the times.

Our close-knit team carries a passion for their jobs and for the community of local yarn shops (LYS), knitters, and crocheters which we serve. We lead in our industry as a curated supplier of “yarn for all makers”.

Berroco is an equal opportunity employer. We believe in fostering a supportive and inclusive work environment where every team member is valued and empowered to reach their full potential. We celebrate diversity and are committed to creating an inclusive environment for all employees.

After your training and introductory 90 days you may choose to work onsite or in a hybrid arrangement dependent on department and other company needs. Hybrid is defined as 3 days per week in the office and 2 days per week remote.

Requirements

The successful candidate will have:

• Bachelor's degree in marketing, communications, business administration or a related field.
• 3+ years of marketing experience, with a proven record driving measurable results and achieving KPIs.
• Proficient in content creation and management software such as Photoshop, Illustrator, or Canva. Proven ability to design compelling content tailored to different platforms and audiences.
• Proficiency in social media analytics, tools and platforms (e.g., Google Analytics, Facebook Insights, Hootsuite).
• Advanced copywriting, editing and layout abilities required.
• Strategic thinker with a creative mindset and a keen eye for detail.
• Excellent written and verbal communication skills with the willingness to work effectively in a cross-functional team environment.
• Strong analytical skills with the ability to derive actionable insights from data.; proficiency in data analysis tools such as Google Analytics, Adobe Analytics, or similar platforms.
• Excellent project management skills with the ability to manage multiple campaigns and deadlines simultaneously.
• Passion for the needle arts industry and ability to knit is required.

We will require you to perform a short skills assessment.

Benefits

Compensation: Our compensation package is designed to match industry standards and account for factors like your location, expertise, and years of experience. In addition to a competitive salary, you'll have access to performance-based bonuses and a wide range of benefits.

The starting pay range for this exempt/salary position is:

$65,000 - $75,000 per year

We offer a generous benefits package, including: 

• Multiple medical, dental and vision plan options after 30 days (with company contributions to the premium costs)
• Healthcare Savings and Flexible Spending Accounts
• Company-paid Life, AD&D, Short Term Disability, Long-Term Disability, and worldwide travel assistance benefits
• Voluntary life and income replacement plans
• Robust Employee Assistance Program that includes counseling, legal, financial and health advocacy services
• 401(k) Retirement Savings Plan with Employer Match
• Generous paid time off and holiday pay policies
• Employee discounts at all Premier Needle Arts companies!