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Key Account Marketing Manager

Snap-Tite Hose

Erie, pennsylvania


Job Details

Full-time

3/15/2024


Full Job Description

Snap-Tite Hose, a renowned manufacturer of top-quality fire, agricultural, and industrial hoses, is seeking a highly skilled and experienced Key Account Marketing Manager to join our team. As the Key Account Marketing Manager at Snap-Tite Hose, you will play a vital role in developing and executing strategic marketing initiatives to drive growth and enhance brand visibility.

Key Responsibilities:

    • Conduct thorough market research and analysis to identify key target channels, market trends, and competitive landscapes.
    • Take charge of developing integrated marketing campaigns that target specific demographics, psychographics, and behavioral characteristics across multiple channels, including digital, social media, email, and traditional mail.
    • Collaborate closely with creative teams, content creators, and external agencies to ensure the timely and effective delivery of marketing assets.
    • Monitor the performance and metrics of campaigns, making necessary optimizations to maximize return on investment.
    • Identify the addressable market and develop tactics, while providing valuable input and recommendations to engineering on new product design to gain a larger market share.

Requirements

Required Qualifications:

    • Bachelor’s degree in business administration, sales, marketing, or related field.
    • A minimum of 3 years’ experience in marketing roles focusing on strategy development and execution.

Preferred Qualifications:

    • Google Analytics Professional Certification

Competencies:

    • Proficient in Microsoft Office suite and digital marketing platforms including, but not limited to, Google Analytics, social media management tools, CRM platforms, and email marketing software.
    • Strong strategic thinking and analytical skills, with the ability to translate data and insights into actionable marketing strategies.
    • Strong project management skills, with the ability to prioritize tasks and effectively manage multiple projects simultaneously.
    • Ability to thrive in a fast-paced, dynamic environment and adapt to changing business needs.
    • Excellent communication and interpersonal skills, with the ability to collaborate effectively across all departments.
    • Proven experience in marketing management, with a track record of successfully developing and executing campaigns.
    • A passion for marketing, creative thinking, and a keen interest in industry trends.

Benefits

  • Paid Holidays
  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee assistance program
  • Flexible spending account
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Vision insurance

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