Brand Manager - Arts and Crafts

Gel Press is where technology meets creativity. No matter what form your art takes, our gel printing plates will enable you to combine different facets of your creative personality into single, beautiful, and thoughtful works of original expression.

Head Office: Easton, PA (Hybrid position, will need to go into the office at least once a week)

• Serves as an expert and resource on the Art Market portfolio for our Gelpress sales force
• Develop key marketing and educational ideas and creative assets to support product use and adoption
• Investigate and leverage new or unexpressed customer needs, leading to product/program strategic growth, new product opportunity and brand improvements
• Coach team on the market positioning and strengths/weaknesses of key competitors
• Drive market segmentation and targeting methods to improve commercial efficiency and adoption
• Demonstrate financial acumen
• Hold self and team accountable to deliver high-quality results with passion, energy, and drive to meet business priorities
• Collaborate cross-functionally with key stakeholders across the organization to drive results. Such collaborations include partnering with:
• Brand and Marketing teams to deliver compelling product messaging and positioning
• Supply Chain and Operations for global product planning
• Global Retail and eCommerce Sales teams to align on commercial and distribution strategies
• Quality and Customer Experience Teams to better understand customer sentiment and any potential product issues

Requirements

• At least 6 years of product management experience within the art goods industry
• Act as a people champion within and across the organization
• Premium omni-channel brands and consumer goods experience is strongly preferred
• Excellent agility and problem-solving skills
• Effectively build relationships cross-functionally to meet business goals and objectives
• Strong global product and merchandising strategy experience
• Innovative thinker who synthesizes consumer insights, macro trends, and competitive analysis to make informed product decisions.

Benefits

• Salary: $55k - $75k PA
• 401K
• Paid Time Off
• Medical Insurance Contribution

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