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Media Supervisor

Fahlgren Mortine

Columbus, ohio


Job Details

Full-time


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Full Job Description

The ideal candidate will:

  • Be passionate about media and have knowledge of media planning and buying disciplines and channels, both traditional and digital.
  • Possess excellent analytical, multi-tasking, and decision-making abilities.
  • Have a strong work ethic and enjoy working in a fast-paced environment.

The Media Supervisor is responsible for leading the day-to-day management of media campaigns on key accounts. This person leads the Media Planning team in the planning, buying, campaign execution/optimizations, and budget management for traditional and digital media programs.  

ESSENTIAL DUTIES & RESPONSIBILITIES

CAMPAIGN PLANNING & MANAGEMENT

  • Manage the planning and implementation of a wide variety of client campaigns.
  • Develop cross-channel media strategies across traditional and digital channels to achieve client goals.
  • Create media recommendations and supply substantiated backup information to justify recommendations.
  • Leverage media planning and buying tools in the development of strategic media plans (eMarketer, MRI).
  • Prepare and present media recommendations to clients.
  • Oversee the day-to-day media campaign management of key accounts.
  • Keep abreast of media trends, tools, and opportunities in the media landscape.

CAMPAIGN STEWARDSHIP & EXECUTION

  • Manage client budgets and day-to-day media activities including digital campaign management and execution.
  • Ensure 100% accuracy within plans, budgets, and reconciliations.
  • Oversee media authorizations, flowcharts, buying guidelines, campaign workbooks, and budget tracking, as well as any activities tied to ensuring successful media campaigns.
  • Monitor pacing and performance of digital campaigns.
  • Utilize critical thinking to analyze performance data to develop clear, actionable and relevant media insights and optimizations.
  • Ensure accurate billing and reporting of key accounts.
  • Troubleshoot and coordinate with team to ensure trafficking and creative material deadlines are met.

COMMUNICATION

  • Ensure a good working relationship with client engagement, creative and analytics teams to ensure strong campaign strategy, execution and performance.  
  • Be comfortable providing thoughtful input and feedback in internal meetings.
  • Develop media points of view on media opportunities for internal teams and clients.
  • Maintain a mature and professional acumen in personal and written communications.
  • Develop and mentor junior media team members.
  • Demonstrate ability to reliably support multiple clients while fostering/mentoring direct reports and contributing to the larger media team. 

COLLABORATION

  • Collaborate effectively with internal and external parties to ensure the buy-in and support of media campaigns.
  • Develop strong relationships with internal teams, including client engagement, operations, finance, creative, and other functional teams as appropriate.

REQUIRED EXPERIENCE, SKILLS & CHARACTERISTICS

  • 5+ years of relevant professional experience with a focus on media and advertising.
  • Working media planning/buying experience across traditional and digital media channels, primarily digital.
  • Proven experience in developing results-based integrated media campaigns.
  • Ability to...
    • Think creatively and analytically
    • Multi-task and prioritize assignments
    • Possess strong organization skills and attention to detail
    • Keep a positive attitude in a fast-paced work environment
    • Proactively problem solve
    • Manage others with the skills required for effective communication and delegation of tasks 
    • Comfort mining data for relevant analytical insights
    • Quickly adapt to changing needs of client/department
    • Experience with media research and third-party ad-serving platform

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