Content Writer / Marketer

We are a leading home improvement company known for our high-quality products and exceptional customer service. We pride ourselves on providing top-tier home improvement solutions and fostering an inspiring environment for our employees.

Job Description:
We are looking for a talented and strategic Content Marketer to join our marketing team. The ideal candidate will be responsible for crafting compelling written content that drives engagement and supports our marketing objectives across various platforms. If you have a knack for storytelling and a passion for creating content that resonates with audiences, we want to hear from you.

Key Responsibilities:

• Develop and execute content strategies that align with our marketing goals and brand voice.
• Write engaging and informative content for our website, blog, email campaigns, social media, and other digital platforms.
• Collaborate with the marketing team to plan and produce a variety of written content, including articles, white papers, and case studies.
• Conduct keyword research and apply SEO best practices to enhance organic traffic and improve search engine rankings.
• Monitor and analyze content performance using analytics tools, providing regular reports and insights to the marketing team.
• Stay up-to-date with industry trends and emerging content marketing strategies, with a focus on written content.
• Work closely with the design team to ensure written content is visually appealing and on-brand.
• Manage and maintain the content calendar to ensure consistent and timely delivery of content.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field preferred.
• 2+ years of experience in content marketing, digital marketing, or a similar role with a strong emphasis on writing.
• Exceptional writing, editing, and proofreading skills with a keen eye for detail.
• Proficiency in using content management systems (CMS) and social media platforms.
• Experience with SEO and keyword research tools such as Google Analytics, SEMrush, or Moz.
• Excellent organizational and project management skills.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Creative thinker with the ability to generate innovative written content ideas.

Bonus:
Familiarity with the “They Ask, You Answer” content marketing philosophy is a big plus.