B2B Content Marketing Manager - Inc5000 Marketing Agency

VividFront is a 5x Inc5000 winner for fastest-growing private companies in America and a 5x Northcoast99 winner that recognizes top workplaces for top talent in Northeast Ohio. Our environment is fast-paced, creative, entrepreneurial, and highly collaborative. VividFront is not a niche firm. We have worked in almost every industry, in both B2B and B2C contexts. As a result, we wield an enormous set of tacit knowledge and experience scaling brands.

Our culture is built on our 5 core values, with the first being "team first". We treat our employees with respect, freedom, and support. We provide award-winning benefits to our employees that promote a healthy work-life balance, including a flexible hybrid work schedule.

There are abundant growth opportunities at VividFront, and we have a track record of retaining and promoting from within.

We're currently seeking a well-rounded B2B marketing expert to join our B2B team. The successful candidate will have expertise in executing B2B marketing tactics and initiatives such as Lead Nurture & Email Marketing, Lead Generation, and Account-Based Marketing. The role requires superior attention to detail, data-driven decision-making, strong unstructured problem-solving skills, and excellent written communication. Our B2B marketing specialists take pride in building and executing top-notch campaigns and initiatives to drive sales and marketing successes for our clients.

If you're drawn to new challenges and experiences, and working alongside a rigorous and passionate team excites you, we want to meet you!

Requirements

Education & Experience

• Bachelors' Degree or equivalent
• 3+ years of experience (marketing agency, internal marketing team)
• Experience in Content Marketing, B2B Marketing, and/or CRM/Sales Enablement
• Agency experience preferred

Skills & Abilities

• Proven ability to develop and execute comprehensive B2B content strategies that align with business goals and target audience needs
• Experience utilizing Hubspot Marketing Hub (or similar marketing automation platform) to drive lead generation & lead nurture campaigns
• Experience working in Hubspot Sales Hub / Smart CRM a plus
• Strong writing skills & experience creating compelling & SEO-optimized B2B content across various formats such as blogs, whitepapers, eBooks, and/or case studies
• Familiarity with SEO tools such as SEMRush, Moz, etc
• Excellent copy editing skills
• Architect & execute lead nurture campaigns following best practices for both long & medium sales cycle businesses
• Execute email builds, A/B testing, copywriting, and regular maintenance of email lists & segmentation
• Ideate & plan organic social media campaigns
• Write attractive & concise ad/email copy
• Experience in data analysis & reporting
• Expertise in Excel or Google Sheets
• Strong verbal and non-verbal communicator
• Media buying & paid search experience a plus

Benefits

Perks & Benefits:

• Unlimited paid vacation policy
• Outstanding benefits with full family & dependent health, dental & vision insurance coverage -- 100% employer-paid
• Relaxed work environment with no dress code
• 401k
• Flexible, hybrid work-from-home / office schedule
• 3 months fully paid Birthing Parent leave
• Holiday office closure prior to New Year
• Summer Fridays
• Stackable incentive opportunities
• Free downtown parking