SEO Content Strategist I

This Content Strategist I role is dynamic and multifaceted, and centered around crafting and executing content that boosts SEO performance. Candidates should have experience in content planning, quality assurance, and possess working knowledge of SEO best practices and SEO content writing. Applicants should have a good understanding of AI's growing role in content development and possess the willingness and ability to work with AI tools to craft content. Successful candidates should be comfortable regularly collaborating with internal teams to ensure outcomes that align seamlessly with client expectations. This person should be a team player and a self-starter who can contribute to both the team and company culture. This role can be a hybrid or remote position but hybrid is preferred.

A little about Reunion Marketing …

Reunion Marketing stands as a leader in the digital marketing world, delivering cutting-edge SEO products and services tailored to the unique needs of the automotive and home service industries along with our leading Paid Search and Social Media services. With a relentless commitment to driving results and staying at the forefront of industry trends, we help businesses in these sectors reach their digital marketing goals and establish a strong online presence.

Our company is built on a foundation of continuous growth and innovation. We're on the lookout for individuals who share our enthusiasm for progress and are eager to evolve with us. Reunion Marketing is the ideal environment for proactive problem solvers who are energized by the challenges and opportunities that come with a flourishing company. Here, every obstacle is a doorway to innovation and personal growth.

We prioritize maintaining a healthy work-life balance, offering our team members the flexibility of choosing their working arrangements, be it hybrid or entirely remote. This flexibility ensures that our employees can work in a manner that best suits their individual needs.

At Reunion Marketing, we are guided by our core values of Grit, Elevating Others, Embracing Discomfort, and Continuous Improvement. These principles are not just words to us; they are the bedrock of our corporate culture and the guiding light for our daily operations.

If you're someone who thrives on new challenges, values flexibility in your work environment, and is passionate about contributing to a team that's making strides in the digital marketing world, then Reunion Marketing is looking for you. Join our journey of growth, innovation, and success. Let's soar to new heights together!

Please submit a cover letter and resume for consideration.

Key Responsibilities

Content Planning & Development:

• Ability to determine content needs based on industry and agency best practices, keyword analysis, and client goals.
• Understands the concepts, implementation and editing of AI in SEO prompt and content generation. 
• Ability to efficiently craft keyword-focused content using AI prompts within predefined templates as well as direct AI to use appropriate editorial guidelines and brand voices specific to various clients and industries.

Content Delivery & Quality Assurance:

• Ensure the successful completion and delivery of content for clients each month.
• Monitor, track, and ensure that all monthly content deadlines are met without compromising on quality.
• Uses AI tools to generate content and then edits for quality and consistency. 

Keyword Research & Training:

• Understands industry-specific SEO best practices for keyword research and can explain them effectively to our internal departments, including our Client Success team.
• Conduct keyword research to optimize content and align it with client objectives.

Collaboration with Client Success & Development Teams:

• Work closely with the Client Success team to manage client requests, ensuring the content strategy is aligned with client expectations and goals.
• Works closely with the Development team to expand content library iteration

Knowledge of SEO Tools

• Has working knowledge of keyword research tools like SEMRush, Search Console, and Google Analytics to follow Reunion's best practices.

Technical SEO

• Understands industry-specific technical SEO best practices and can explain them effectively to our internal departments, including our Client Success team.
• Reviews automated and custom content page builds and published blogs for technical SEO completeness and accuracy.

Content Experiments:

• Work with the SEO Content Manager to develop and run content experiments to explore new strategies and improve keyword rankings and expand the keyword list we’re tracking across the client base.
• Work closely with Design to bring new page types to life.

Requirements

We value experience, dedication, and ambition. This person wants to professionally develop, assisting the company’s efforts in always applying the most current best practices to ensure success. Reunion Marketing is a fast-growing company so we're looking for someone to embrace the pace and grow with us.

We also ask that this person meet, at a minimum, the following qualifications:

• 2-3+ years in SEO: having a content focus and/or auto industry experience is a plus.
• Having a solid understanding of AI and how it can help streamline content development.
• Willingness to learn as the industry continues to evolve.

• Ability to quickly maneuver around the Internet and learn and understand new digital technologies.
• We will consider remote applicants but prefer someone local to make office visits easier.

Benefits

Benefit Offering:

• Company-matched 401(k) contributions, up to 4% of your salary, to help secure your financial future.
• Comprehensive health care plan options covering medical, dental, and vision care.
• Life insurance benefits, including basic coverage, voluntary plans, and AD&D insurance.
• Paid Time Off (PTO) starting at 16 days annually during the first 3 years and increasing to 21 days starting in the 4th full year.
• Enjoy 11 paid company holidays and an additional floating holiday for added flexibility.
• Family leave policies offering 12 weeks of maternity leave and 4 weeks of paternity leave, available after your first full year of employment.
• Short-term disability coverage for added financial security.
• The option to enroll in voluntary long-term disability insurance.
• Continuous training and development opportunities to enhance your skills and advance your career.
• A complimentary Calm subscription to support your mental health and well-being.
• "DoorDash Fridays" where you receive credit to cover lunch expenses twice per month, adding a delightful perk to your workweek.