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Marketing Strategist

OnLogic

Cary, north carolina


Job Details

Full-time

3/18/2024


Full Job Description

Are you ready to join a challenger brand that’s disrupting the industry?! It’s time to drive incredible growth with your powerful combination of strategic thinking and analytical skills.

As the Marketing Strategist, you will be the strategic mastermind behind our marketing initiatives, responsible for deeply understanding our End User customer segment, their buying behaviors, value drivers, and needs. You will craft the strategy and oversee the development of campaign plans to deliver on business growth objectives for this customer segment. We are at an exciting inflection point in our business, where it is time to reimagine our approach to campaigns and drive impactful results through targeted strategies. This full-time position reports to the Marketing Planning Manager and is based at our Cary, North Carolina or South Burlington, Vermont office.

On an average day, you'll...

  • Conduct in-depth analysis of customer segments, market trends, and competitive landscape to inform campaign strategy development.
  • Collaborate with cross functional teams to translate business objectives into targeted marketing campaigns.
  • Develop comprehensive campaign plans, including objectives, messaging, tactics, and KPIs.
  • Oversee the execution of campaigns, ensuring alignment with strategic goals and timelines.
  • Continuously monitor and analyze campaign performance, making data-driven adjustments to optimize results.

The team you will be joining: 

  • This multi-talented inbound and outbound marketing and ecommerce team consists of customer marketing managers, digital marketers, writers, designers, and communications experts who endeavor to show the world why OnLogic is the first choice in Industrial Computing. You’ll find them developing marketing campaigns, curating our social media channels, penning website content, and laughing daily at each other's terrible jokes. They’re a collaborative crew that works hard to position the brand, generate demand, and deliver a delightful customer experience.
  • Learn more about Life at OnLogic.

Requirements

  • 5-7 years of experience developing campaign strategy for B2B customer segments; experience within the tech industry preferred.
  • Results-oriented mindset with a track record of driving impactful marketing campaigns.
  • Strong collaboration skills and ability to work effectively with cross-functional teams.
  • Adaptability and problem-solving abilities to navigate complex marketing challenges.
  • Project management skills to oversee campaign planning and execution.

Who we're looking for:

  • A demonstrated ability to think critically and develop innovative marketing strategies to achieve business objectives.
  • Strong analytical skills to gather and interpret data, uncover insights, and make informed decisions.
  • A customer-centric strategist with deep understanding of customer needs and behaviors to develop targeted campaigns.
  • Someone with a strong understanding of business principles and market dynamics to drive strategic marketing initiatives.
  • A strong communicator with the necessary skills to articulate campaign strategies and gain buy-in from stakeholders.

Who we are:

OnLogic is growing, and we want to give you the same opportunity to grow in your career! We design and manufacture specialized computers and hardware solutions for companies all over the world, helping them to make the seemingly impossible possible. Our computers are designed to work where others would fail, and it's our vision to be the first choice in industrial computing. To make that vision a reality, we've built a team of ambitious problem solvers, guided by the company's core values of Open, Fair, Innovative and Independent. We have an open office, open salaries and strive to be fair and transparent in our decision making. We encourage input and feedback from every member of our team and look to improve ourselves and our business every single day.

OnLogic is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.


To learn more about our values, our mission and what it's like to work at OnLogic, visit www.onlogic.com/careers.

Benefits

The salary range for this role is $110,000 to $140,000. We determine final compensation based on discussions with applicants and their experience in similar roles. 

  • A competitive Salary based upon your experience and the requirements of the role
  • A comprehensive Benefits package
  • 401k Plan with 3% Employer Contribution
  • An Annual Profit Share Bonus 
  • Paid Maternity & Paternity Leave, and Short & Long Term Disability
  • Opportunity to Participate in our Employee Stock Purchase Plan
  • A personal development plan created to help you (and us) grow

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