Marketing Brand Manager

Job Overview

The Marketing Brand Manager at Lynx Therapeutics will be responsible for developing and executing innovative marketing strategies to promote our brand and products. This role will require a creative and data-driven individual who can effectively manage brand positioning, product launches, and marketing campaigns across various channels. The ideal candidate will work closely with cross-functional teams to ensure alignment with business objectives and to enhance brand awareness and loyalty.

Key Responsibilities:

• Develop and implement comprehensive marketing plans and strategies to drive brand growth and meet sales targets.
• Conduct market research and analysis to identify trends, customer preferences, and competitive landscape.
• Collaborate with product development and sales teams to create compelling product positioning and messaging that resonates with target audiences.
• Oversee the execution of integrated marketing campaigns, including digital, social media, print, and events.
• Manage the brand budget and monitor performance metrics to ensure effective use of resources and maximize ROI.
• Lead brand communication efforts and ensure consistency in messaging across all channels.
• Build and maintain relationships with key stakeholders, including customers, partners, and internal teams.
• Evaluate the effectiveness of marketing initiatives and adjust plans as needed for continuous improvement.

Requirements

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
• Minimum of 5 years of experience in brand management or marketing within the pharmaceutical, biotechnology, or healthcare industries.
• Proven track record of successfully launching and managing brands or products.
• Strong analytical skills and proficiency in marketing analytics and reporting tools.
• Excellent communication and presentation skills with the ability to influence cross-functional teams.
• Creative thinker with a strong understanding of digital marketing trends and best practices.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.