Digital Marketing Manager

Why We're Here:

• Industrial facilities around the world are facing unprecedented energy challenges around rising energy costs and carbon reduction goals. We help our customers measure and improve their carbon footprint, energy spend, and profitability in terms of their production. We call this Energy Intensity, and we do it with a "production first" mindset for maximum impact. That's why at Ndustrial our mission is "to accelerate the optimization of Energy Intensity in industrial facilities." We live out this mission every day from our software development teams to our go-to-market teams.

• Our Nsight Energy Intensity Platform is a market-leading SaaS platform which integrates IoT devices and control systems in the field with cloud-based systems. Nsight brings together all of this data to accelerate the energy transition for our industrial customers.

More About Us:

• We live our values everyday: Teamwork, Customer First, Quality, and Curiosity
• Our founders merged their experiences across Silicon Valley innovation, industrial engineering, and computer science to build a real-time industrial intelligence platform. We started as a team of three and have grown to more than 40 employees based in Raleigh and around the country.
• A Series B company supported by world class investors including ABB, Clean Energy Ventures, ENGIE New Ventures, GS Energy and more.
• Our customers span the globe with hundreds of industrial facilities that are highly energy intensive like cold storage warehouses, recycling facilities, and manufacturing sites.
• We exist to make the world a better place. We work every day to root out waste in the industrial sector. We are also dedicated to being a place where people can grow, have fun, feel part of a great community, and give back.

• As a member of the Pledge 1% community, we donate 1% of employee time to charitable causes like building energy-efficient homes together with Habitat for Humanity. As a Green Places partner, we also track and offset our carbon emissions using high-quality, third-party verified offsets. Come grow with us!

About the role:

We are seeking a proactive and strategic Marketing Manager to support our marketing efforts and help shape our brand presence in the market. This role is crucial in developing and executing comprehensive growth strategies that align with Ndustrial's business goals to drive customer engagement and revenue growth. The Marketing Manager  will be responsible for identifying market opportunities, developing marketing campaigns, optimizing our customer acquisition strategies and collaborating closely with sales and product teams. This role requires a blend of analytical thinking, creativity, and strong leadership skills.  

Responsibilities:

• Develop and implement strategic marketing plans to achieve company objectives and increase brand awareness.
• Conduct thorough market research to identify trends, customer needs, and competitive landscape. 
• Lead the planning, execution, and optimization of multi-channel marketing campaigns and   content strategy, including digital content, social media, email campaigns, and promotional materials.
• Design and implement comprehensive growth strategies aimed at customer acquisition, retention, and revenue generation.
• Collaborate with sales and product development teams to align marketing strategies with business objectives.
• Maintain and update the company website
• Manage budgets for marketing campaigns and report on performance metrics.
• Liaise with external partners and agencies to enhance marketing efforts.
• Conduct market research and customer feedback analysis to refine marketing strategies.
• Track and measure KPIs to measure the effectiveness of marketing initiatives using data-driven insights to refine strategies and improve performance.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 5+ years of experience in growth marketing, digital marketing, or a related role, preferably in the energy or industrial sector.
• Demonstrated success in developing and executing strategic marketing plans and driving measurable results
• Strong analytical skills with experience using data analytics tools (e.g., Google Analytics, CRM software) to inform decisions.
• Excellent written and verbal communication skills, with the ability to convey complex ideas clearly.
• Strong project management skills and the ability to manage multiple projects simultaneously.
• Strong analytical skills and ability to use data-driven insights to optimize marketing strategies and campaigns
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously
• Solid understanding of digital marketing, product marketing, SEO, and social media marketing
• Ability to embrace and exemplify Ndustrial’s core values: Customer First, Curiosity, Quality, Teamwork

At Ndustrial, we foster an inclusive and diverse workplace where every individual feels valued, respected, and empowered to contribute their unique perspectives and talent. We believe that talent comes in all shapes, sizes, and experiences. We recognize that you may not check every box on the job description, and that's okay! We encourage candidates who may feel underqualified to apply anyway.

Benefits

• Open PTO Policy
• Outstanding Benefits: Medical, Dental and Vision, STD, LTD, Life, AD&D insurance employee premiums fully covered!
• Annual Professional Development stipend
• 1% Pledge Program - we donate 1% of employees' time through community outreach and volunteer activities for a total of 21 hours annually
• Commuter benefit
• 401K
• Team outings, catered weekly lunches, celebrations!
• Hybrid work environment
• New, modern, gorgeous office conveniently located on S Harrington St. in downtown Raleigh
• Inclusive, communicative, innovative, and fun environment
• Dog-friendly office