Shopper Marketing Manager

Magic Spoon reimagines your favorite childhood breakfast cereals with high-protein, low-carb, and of course, delicious flavors. Since launching in April 2019, we've quickly become one of the fastest growing DTC brands. Now, we’re launching in cereal aisles at Target, Walmart, Kroger, and many more retail stores all across the country! Forbes called us "the future of cereal", and TIME Magazine has named us in their Top 100 inventions.

We’re looking for a CPG Shopper Marketer to bring the future of Magic Spoon products to life.

This is a full time, in-person/hybrid role (Tues, Weds, Thursday in office) based in Tribeca, NYC.

Requirements

• Lead the planning and execution of Shopper Marketing programs, in collaboration with the Sales team, across specific retail accounts and national programs to drive maximum ROI
• Manage the Annual and Monthly budget for Shopper Marketing, in collaboration with the Finance and Sales teams
• Actively manage individual retailer digital shopper marketing platforms, such as Walmart, Target, Kroger, and Albertsons for all digital shopper activity, including search, ads, and coupons (expectation is to be “hands on keyboard”)
• Actively manage national digital shopper platforms, including planning. Execution, and optimization for partners such as Instacart and Ibotta.
• Working with Sales, manage demo programs to support in store sampling
• Manage any physical coupon programs such as one off IRC’s and third party merchandisers or internal for placement
• Partner with growth team to share digital learning in areas such as keywords and search optimization, as well as coordinate programs that span retail and DTC
• Liaison between sales and creative for all shopper creative briefing, and adhoc needs such as copy for ads, presentation templates
• Share out frequent updates on spend, topline results and financials, with recommendations to inform and guide shopper marketing spending and consistent improvement of results
• Evaluate additional shopper tactics, national and customer specific, and provide recommendations on inclusion into plan
• Support the sales team with presentation ready selling slides related to shopper and brand marketing activities

Requirements:

• Minimum 3-5 years of related professional shopper marketing and/or ecomm experience in the CPG industry, with preference for retail focused experience
• Experience with “hands on keyboard” management of retailer shopper marketing platforms (e.g. Walmart Connect, Target Roundel/Criteo) at a CPG company or agency
• Have a comprehensive understanding of retailer media optimization, including keyword and ad optimization with a goal of improving performance
• Experience working with sales and retailer teams on shopper marketing and merchandising support plans
• Managed shopper marketing budgets, at annual/monthly level, as well as specific program forecasts
• Strong team orientation and interpersonal skills to work with people in diverse functional areas; excellent written and oral communication skills 
• Ability to balance multiple projects and prioritize accordingly in a fast-paced environment
• Excellent written and verbal communication skills and ability to present internally
• Ability to take initiative, apply an appropriate sense of urgency
• Can easily flex between high-level, strategic topics such as planning, and detail oriented topics, such as platform management and optimization
• Knowledge of the retail landscape, CPG selling process and experience working with sales teams
• Experience managing marketing budgets
• Willing to dive into the details and get hands dirty
• Growth and continuous improvement mindset

What we value:

Hold on to the Dream 💫 Adult life shouldn’t be boring, prioritize your work/life balance, we can build a world-class company and have fun doing it

Don’t miss the bowl for the loops 🙌 We’re all working towards the same big goals, prioritize collaboration over ego, politics, or possessiveness

Be a Fruit Loop in a world of Cheerios 🌈 Bring your whole, unique self to work, celebrate and care for everyone

Pour your own milk…and don’t be afraid to spill a little 🥛 We trust you, use your best judgment to make decisions. Mistakes are inevitable, let’s learn from them!

Benefits

• Competitive salary & equity
• 100% covered Health, Vision, Dental insurance
• 401(k)
• Generous parental leave
• Unlimited vacation
• Catered lunch in office
• Unlimited cereal ✨🥣

Magic Spoon is committed to building a company that not only represents, but includes, individuals across different backgrounds and perspectives. Everyone deserves an equal seat at the breakfast table.

Magic Spoon intends to offer competitive base pay within the stated range, dependent on job-related, non-discriminatory factors such as experience, skills, and qualifications. To further compensate and recognize our employees for their work, our total compensation package includes equity and a robust benefits package. The anticipated annual base salary range for this role is $110,000-140,000.