Senior Product Manager, Growth

The Opportunity

We’re the creator of BetterSleep: the app that has helped more than 65 million people sleep and feel better across the globe. We have a sleep tracker, relaxing sounds, guided meditations and sleep stories, all available in over 6 different languages! We set out on a mission to help people change their lives with a better night's sleep. 

Who are we and why should you join us?

• We are taking sleep to the next level. We combine great content, technology, and data-driven product development to constantly learn, iterate, and improve. 
• We are relentless in our pursuit of better, always questioning the status quo and discovering new ways to get things done and serve our users;
• Our team is agile and nimble, allowing you to have a huge impact and carve your own path from day one. 
• We invest in our team’s well-being and professional development because we know that business and individual growth go hand-in-hand. You will move fast, remain flexible, and be challenged every day. Join us!

What are we looking for?

BetterSleep is seeking a Senior Product Manager with experience and passion for building successful consumer products.

As part of the Growth team, you will own the product strategy and execution pertaining to subscription types and different pricing models. This is a high impact role, requiring analytical thinking and strong communication skills. To be successful in this role, you must deeply understand the impact of your roadmap on overall business outcomes, as well as demonstrate a strong product sense; thinking creatively, offering out of the box solutions.  You have to be experienced and comfortable navigating ambiguity. 

Your mission is to make BetterSleep accessible to all users while balancing and  maximizing business outcomes. 

Responsibilities 

• Product Roadmap and Execution: Develop and execute a product roadmap for pricing strategies that drives user acquisition and conversion while ensuring accessibility for all users. 
• Data-Informed Decision Making: Establish and track KPIs, analyze user behavior behind subscription conversion and retention, and combine user feedback and data insights to inform product decisions
• Experimentation: Execute A/B tests to determine which monetization strategy (how much you charge, when you charge, how you charge, how it impacts other geos/currencies, etc.) drives the most user and business value 
• Monetization Strategy: Constantly innovate on subscription models based on market and user needs. You will be working closely with the user acquisition team to align on strategic priorities. Deeply understand the relationship between pricing and key performance metrics like RPU and ROAS.  
• Innovation and Education: Drive understanding across BetterSleep of how user psychology works and what motivates them to sign up. Innovate to offer unique offerings based on user preferences- contextually relevant offers at the right time. 
• Thought Leadership: Frame and lead discussions with key business and technical stakeholders to assess opportunities, make data-informed recommendations, and build alignment ahead of important investment decisions
• Collaboration: Lead cross-functional collaboration with engineering, data science, design, marketing, and other partner teams to create content experiences that are meaningful and delightful to consumers
• Competitive Intelligence: Conduct regular audience and market analysis to maintain a competitive understanding of industry trends

Requirements

• Bachelor or Master degree combined with 6-8 years of experience in a product role at a B2C company with a track record of success in owning the whole product lifecycle
• Growth and experiment-driven mindset with a proven ability to execute and deliver results;
• Experience running and analyzing A/B tests with a proven ability to execute and deliver results on a quick cadence while not sacrificing on product quality
• Deep understanding of unit/business economics and proven ability to balance business and technical considerations for product decisions
• Ability to make quick and effective decisions in a fast-paced environment
• Super analytical: proven experience in using data and relevant tools for driving critical business outcomes
• High EQ: you come with an informed POV but are open to changing your mind based on new information and business/team needs
• Technical: Strong understanding of how applications are built, and ability to participate in technical decisions
• Excellent organizational and leadership skills, strong attention to detail, able to work independently
• Bonus points if you have pricing experience in a subscription based company

Benefits

• Competitive salary & compensation;
• Excellent health, dental, and vision coverage;
• Retirement plan with employer matching contribution;
• Ridiculous perks program
• Commuter & lunch benefits, FSA accounts, and Employee Stock Purchase Programs
• Free access to Tele-health & BetterHelp services;
• Any hardware/software that will make you productive and successful;
• Awesome people to work with;
• Nothing to slow you down;
• Helping people live a better life, every day.

The base salary range for this position is $145,000-$194,000. In addition to the base salary, this position is eligible for a performance bonus, and extensive benefits. Total compensation is based on several factors – including, but not limited to, type of position, location, education level, work experience, and certifications. This information is applicable to all full-time positions.

At BetterSleep we thrive on difference and individuality, and as part of the Teladoc Health family, we are proud to be an Equal Opportunity Employer. We never have and never will discriminate against any job candidate or employee due to age, race, ethnicity, religion, sex, color, national origin, gender, gender identity, sexual orientation, medical condition, marital status, parental status, disability, or Veteran status.