Senior Manager, Influencer Marketing

tarte™ is the pioneer of high-performance naturals™ & one of the fastest growing cosmetic companies in the U.S. Nearly 25 years ago, founder & CEO Maureen Kelly set out to create a cruelty-free line of easy-to-use, life-proof products packed with good-for-you ingredients that deliver real results without compromise. Each item is developed without the icky, bad stuff (like parabens, mineral oil, phthalates, & more) & with the best naturally-derived ingredients Mother Nature has to offer. The brand is 85% vegan (with 100% vegan skincare!) & proud to be the #1 concealer brand in the US.* tarte™ is committed to sharing its passion for skinvigorating™ ingredients with the world: it has in-store presence in over 20 countries & online at tarte.com, shipping to over 50 countries worldwide!

But tarte™ doesn't stop there. Giving back has always been a part of the brand's DNA. tarte is committed to lifting up others, having cleared thousands of teacher wishlists & mentoring future leaders & entrepreneurs through the tartelette U & internship programs & the shape your future™ small business awards. In 2017, tarte™ founded heart to tarte™, a 501(c)(3) non-profit organization to help support causes like female empowerment, underserved communities, environmental conservancy, animal rescue, disaster relief & health & wellness initiatives. tarte also sustainably sources ingredients directly from cooperatives, & in 2019 helped fund the creation of an all-female maracuja cooperative in the Rainforest.

Are you a force of nature who thrives in a fast-paced environment? Do you want to contribute to tarte’s mission of offering cruelty-free, eco-chic cosmetics chock high-performance natural™ ingredients? Do you love keeping up with the latest social media trends & creating content of your own? If so, we’d love to hear from you!

Senior Manager Influencer Marketing

tarte cosmetics is seeking a strategic & innovative Senior Manager of Influencer Marketing to join our team! This role will support the Senior Director of Influencer & Media Relations in executing paid & organic influencer marketing initiatives, further developing PR strategy & providing support for events. The ideal candidate is a strong, beauty-obsessed leader with a proven track record in building influencer & PR strategies & managing a team, & thrives in a fast-paced, creative environment.

Responsibilities:

• Support the management, coordination & development for all team members under influencer, media, partnerships & events.
• Partner with Senior Director & Executive team to develop & oversee paid & organic influencer marketing strategies.
• Collaborate with team coordinators to build & nourish in-house influencer affiliate program & partnerships.
• Research, vet, brief & contract influencer partners for paid social, campaigns & initiatives that drive strategic brand objectives.
• Utilize influencer analytics platforms & survey competitive landscape to share insights & trends to help inform best-in-class programming
• Drive the creation of a disruptive organic mailing strategy, overseeing campaign mailer ideation, new influencer outreach & daily send outs
• Create a PR cadence to identify relevant pitch angles that support product launches, cultural moments & newsworthy press hooks
• Build a calendar of key moments in the industry & within the tarte calendar in which to activate in-person events
• Identify brands to partner with in unique & curated ways.
• Drive strategy & optimize opportunities for brand founder including speaking engagements, partnerships, press opportunities & more.
• Support Digital Marketing team in driving TikTokShop program
• Build & maintain meaningful relationships with key creators, tastemakers, media & makeup artists- while always on the hunt for new ones!
• Brainstorm creative ideas & initiatives that could become the next viral or trending story
• Build PR & Influencer strategy for all key product launches & help develop big picture, “always-on” strategy for ongoing, evergreen marketing campaigns as well as brand & retail moments.
• Support all brand & corporate events.

Requirements:

• Bachelor’s Degree required
• 8+ years of experience in paid/organic influencer marketing, PR, and events
• In depth knowledge of working in paid influencer programs  
• Deep understanding of digital communications landscape & affiliate marketing
• Experience with TikTok Shops a plus
• Proven experience in leading a team
• Strong organizational skills & detail oriented
• Ability to build and maintain excellent internal and external relationships
• Prior cosmetics industry experience highly preferred
• Existing relationships with editors, press, and makeup artists

Our Perks:

• Salary range: $110,000-130,000 (compensation will depend on a variety of factors, including but not limited to skill level, relevant work experience & education)
• Medical, dental, vision, 401k plan & access to health and wellness programs
• Paid vacation, holidays, summer Fridays, birthdays off, volunteer time & more!
• Hybrid work policy
• Gratis, employee discount on tarte.com, team give-back initiatives
• Friendly, fun, creative & collaborative work environment