Senior Growth Marketer

Note

Thank you for your interest in joining Dry Farm Wines. 

Hiring is the single most important responsibility we have as a business. We have an intensive process to ensure we excel in this vital practice. It’s a huge decision for us and for you. We ask that you show up authentically as yourself, and we promise to do the same. Our goal is to find more exceptionally hard working, ambitious people who love success and building something we can all be proud of.

Introduction

Dry Farm Wines is the world’s premier Artisan Wine company. We curate the highest quality pure Artisan Wines from small family growers around the world. Every wine meets a set of strict criteria, including organic farming practices, lower alcohol levels, no sugar, and delicious taste.

But, we do far more than just sell wine. Our mission is to create the healthiest, most beautiful, and most premium Rare Artisan Wine lifestyle for our influential, affluent, and health-conscious community.

To create the most premium Artisan Wine brand, we are driven to execute three things better than anyone else in the world: curate the best tasting, healthiest wine, deliver the most elegant, seamless service and ecommerce experience, and inspire more wine drinkers to enjoy our artisan, artful lifestyle.

Benefits of working with DFW

This is the best place to work in the world. We have very high expectations and hold each other accountable to them. We also enjoy the rewards of our hard work. Here are a few of the many benefits:

• Above Market Compensation
• Distributed Work Model with a limited in office policy, built to support every individual’s freedom and still build a strong team
• 4-day work week, with limited emails after hours and on weekends   
• Unlimited pure Organic Artisan Wines
• Generous 401k, Profit Sharing, and Defined Benefit plans available
• Paid gym stipend
• Unlimited PTO and generous company vacation schedule
• Huge opportunities to expand your responsibilities and position as the company continues to rapidly grow
• Most importantly, the opportunity to connect with an exceptional and talented team on a daily basis. We are a lot of fun, and we push the boundaries of possibility daily in helping each other grow and in our service to others. Every single person you will work with is an elite performer and has a deep dedication to being the best in their craft.

Our Culture

We are driven to create what we love, with people we admire, for a community who loves what we do.

Creating what we love

Dry Farm Wines started because of Todd’s passion to optimize his health while still enjoying his love for wine. It grew at the intersection of organic artisan wine, health, community, design, travel, and elevated taste. That’s the space in which we create and dream still today.

With people we admire

We need to mutually admire, respect, and trust the people we work with. We celebrate being an elite team that enjoys excellence for excellence's sake. We know that a group of talented individuals, creating in harmony together, is an incredible experience to be part of and a terrific way to make a living and grow as a person.

For a community who loves what we do

We bring products and a lifestyle to people who share our passion for health, taste, art, design, beauty, and impact. Our Members love what we love, whether its healthy living, organic farming practices, delicious food, or beautiful art.

For us, this is all part of building a great business and a great lifestyle. 

DFW Business Values

As a community, Dry Farm Wines values well-being, creative expression, and winning together. Our values aren’t a set of rules, so much as the ingredients that keep our team healthy and strong. We all are committed to showing up with these values:

1. Admiration - We admire and respect each other
2. Excellence - We have an internal drive for excellence in all things
3. Innovation - We are always adapting and pushing the envelope
4. Group Flow - We love creating together and we trust each other
5. Self-Directed Responsibility - We get things done with energy, cleverness, and without requiring much oversight. We like coaching, not managing.

We view business like a team sport. We choose to play because we love what we do and we love working with each other. When we win, we share prosperity together. When we come up short, we hold ourselves and each other accountable to learn and grow. 

Freedom & Responsibility

We believe freedom and flexibility are important personal values in our lives today, and we want to lean into them further. People create at their highest when they are focused, rested, and leave space for the creative process. But we also recognize that, within a collaborative organization, too much flexibility can lead to unstructured and isolated lives. In pursuit of our best work in a fulfilling, challenging work environment, we have set forth a few expectations. 

Schedule & Expectations

1. 4 Day Work Week - We encourage everyone to view Friday (or whichever day becomes your flex day) as a day for personal growth, learning, travel, new experiences, extended fitness, and deep creative work. Anything that inspires and expands your experience, and may bring inspiration and growth to your daily work.
2. No Meeting Mondays - Although everyone is expected to be available for other communications on Monday, there will be no scheduled meetings outside of department meetings and Company All Hands. All meetings and normal gatherings will be on Tuesday, Wednesday, and Thursday. Monday is for creative flow time.
3. Limited Email Outside Working Hours - We do not exchange emails after hours or on weekends unless it pertains to a very urgent matter (eg., an urgent customer delay). 
4. Hybrid Office Policy - We do not believe going to the office five days a week inspires our best work. On the other hand, we believe passionate, ambitious contributors love being together and create innovative, strategic ideas in person. Our office policy reflects that, with an expectation that you will be in office for 2 to 3 days a week (we have a photo studio in office).

We are very passionate about our culture. Finding someone who values this type of culture is just as important to us as the ideal role attributes.

If you are uncomfortable with anything we do, that’s okay. We might not be the best fit for you. But if you read this and jump with excitement, then let’s continue.

Steps

After submitting the questionnaire and resume, here’s what to expect:

1. Application Review. We’ll review your questionnaire and resume, and get back to you if we'd like to move forward.
2. Meet & Greet Call. Next, we’ll begin with scheduling a 15 minute video interview.
3. Group Call. We’ll then schedule a 25 minute video interview with more people from the team. It’s a chance for us to get to know you better, and for you to better know us and our business. 
4. Project Review. We will assign you a specific project that will help us understand your work product.  It will be a project within your area of hire. Then we will schedule a 30-45 minute video interview to review the project. 
5. Visit. If we’re all still a good fit for each other, next we’ll schedule an in-person working interview. You’ll connect with a group of us for an open and wide-ranging conversation, experience our work environment, work on a project and present it to the team, and get to know us better. Any expenses are hosted by us. 
6. Together, we will determine next steps.

We deeply appreciate you investing the time to learn about us and share your thoughts and life with us. 

Requirements

Roles and Responsibilities

As our Senior Growth Marketer, you will be focused on the growth and optimization of our entire customer life cycle, including acquisition, retention, win back, churn, and more. Specifically, here are your primary responsibilities:

• Help develop and execute our multi channel growth marketing strategy, with the goal of driving user acquisition, engagement, and retention across all channels (paid advertising, search, SEO, social media, etc.)

• Manage our paid ads and search buying with a hands on approach, presenting on performance daily with the goal of growing our subscriber base

• Analyze marketing performance across all channels, identify opportunities for improvement to increase learning

• Pull and organize data around customer behavior, including LTV, churn, cancellation reasons, and other ad hoc projects

• Help drive better ecommerce performance by monitoring our website and email analytics to find ways to improve bounce, click, and conversion rates

• Collaborate with all teams, including design, media, customer service, and product

Requirements to Apply

• 5+ years of experience in growth marketing
• Deep understanding of marketing analytics and data-driven decision making
• Expertise in multiple marketing channels, including paid advertising, SEO, content marketing, and social media
• Exceptional communication and collaboration skills
• Experience with luxury or premium brands is preferable but not required
• Passionate about our mission of bringing healthier artisan wines to more wine drinkers and supporting the families who grow them