Senior Communications Manager

We’re seeking an experienced and strategic Senior Communications Manager to work with the Director of Corporate Affairs and Consumer Communications and the Director of Digital, Content and Communications to lead Virgin’s media relations efforts in the US.

You’ll be highly skilled at developing and executing media strategies from concept through to completion that enhance Virgin’s brand visibility, manage our reputation, and drive positive coverage. Whilst crisis management will be fundamental, you’ll also play a key role in partnering with companies across our exciting and broad Virgin group.

Our Virgin Family

Join the Virgin Group – a diverse collective driving change, enhancing customer experience, and having a blast. We're daring, disrupting industries from finance to space, united as part of the Virgin Family.

Virgin Management, the heart of Virgin, nurtures the brand globally. Our diverse, 180-strong team in London and New York, supports every facet of the Virgin empire, including Virgin Red – our loyalty programme, Virgin Unite, our entrepreneurial foundation, and Virgin Start-Up, empowering UK entrepreneurs. Working in synergy with various Virgin entities globally, our interests are as diverse as travel, health, music, media, finance, and space. Our unique work culture and purpose unite us.

Tell me more

• Develop and implement comprehensive media strategies aligned with organisational objectives across our core territories.
• Develop insight-led, multi-channel PR campaigns, underpinned by comprehensive analytics targeted to help shift the needle in our brand awareness and preference scores.
• Serve as the primary point of contact for media inquiries and proactively build and maintain relationships with key journalists, editors, and influencers.
• Ensure the press office runs an efficient proactive and reactive service for print, digital and broadcast media.
• Work closely with the Digital & Content team to develop compelling and newsworthy content for media distribution. Create press releases, media kits, and other materials to support media outreach efforts.
• Collaborate with the crisis management team to develop and implement communication strategies during sensitive situations. Provide timely and accurate information to the media to manage and mitigate potential reputational risks.
• Drive key performance indicators (KPIs) and metrics to measure the success and impact of media relations efforts.

What you’ll need

• You may come from a Director of Communications, Head of Communications, Senior Communications Manager or similar role.
• A deep understanding of the media landscape in the US and a proven track record of building strong relationships with journalists.
• A seasoned communications professional with an excellent network of contacts across business, financial, consumer and trade media, and a proven track record of managing corporate communications, stakeholder engagement, and reputation management.
• Crisis communication experience and ability to handle high-pressure situation.
• Proven success in securing positive media coverage and managing media relationships.
• Experience in working with high profile individuals

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The extra details

Role type: Permanent
Location: New York (1-2 days per week) & your home space Salary: $135-145k plus bonus
Working hours: Full time
Benefits: Dive into a fast-paced, evolving workspace, where your hard work and dedication is rewarded. Fancy unlimited holidays and flexible working? That's the Virgin way. We champion inclusion, wellbeing, and purposeful points strategies. Further benefits include health insurance, dental insurance, retirement benefits and an employee rewards scheme.
Closing date: 26th August 2024

Some of the attributes that define a Virgin person just can’t be quantified in words. We pride ourselves on welcoming people from all walks of life, with all sorts of skill sets. Most recently, we successfully campaigned to add ‘Dyslexic Thinking’ as a skill on LinkedIn. Any uniqueness is a strength and will be considered an asset to our workforce. If there is something you would like us to consider, to tailor the hiring process to the way you work best, please don’t hesitate to let us know.

Excited to make each day rewarding? We'd love to learn more about you!

Requirements