Senior Brand Copywriter, Strategy & Design

About the FRONT ROW Group:

At Front Row, we partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale. 

We’re continually cultivating functional areas of expertise and retaining the highest caliber of talent — while sharing knowledge and data, creating efficiencies, and looking at every aspect of our client’s business from a 360 perspective. 

We work effectively to give every client the hands-on support, niche knowledge, and first-access they need to win in the world’s most competitive commerce markets and make each of our six capabilities the first to act on the next big things.

We live for the exchange of energy between brands and audiences, you should too, and we’ve made it our mission to expand every brand’s market share and heart share. Because we believe every transaction has the potential to be transformational. 

About the team this role lives within:

At the intersection of strategy and aesthetics, we partner with visionary founders and teams to create category-defining brands that foster real connections. Our approach goes beyond the obvious, leveraging a diverse collective of creatives to bring fresh, varied perspectives to the art and science of branding. Through emotional narratives, captivating brand identities, holistic design, and immersive retail experiences, we drive meaningful change in an ever-evolving world.

With a broad view of the digital landscape, we are uniquely positioned to expand and elevate our clients' online presence. From performance and social marketing to influencer and CRM strategies, we ensure consistency across every touchpoint. Leading with instinct and validating with data, we challenge assumptions, seek clarity, and redefine the role of brands in the global marketplace—adding value for all.

Role Overview:

As the Senior Copywriter at Front Row's Strategy & Design division, you will report to the VP of Brand Strategy and work alongside the Associate Director, Brand Strategy. Together, you will be responsible for driving the success of top-tier beauty brand partnerships. Your role will involve providing guidance to clients, internal teams, and industry partners to position Front Row as an industry leader. You will be instrumental in crafting and implementing brand positioning, naming, messaging strategies, and campaigns that deeply connect with audiences, ultimately increasing both market share and brand affinity for our clients.

Role Responsibilities:

Brand Strategy Development:

• Partner with the Brand Strategy team to lead the development of holistic brand strategies, including brand creation and evolution projects.
• Define and articulate brand positioning in line with client goals and current market trends.
• Create compelling, distinctive key internal and external messaging and supportive narratives that reinforce brand positioning and drive customer engagement.
  

Campaign:

• Collaborate with creative teams to translate strategic objectives into impactful brand campaigns. 
• Craft compelling campaign narratives and taglines that resonate with target audiences, driving engagement and brand loyalty.
• Develop multi-channel campaign content, ensuring a cohesive voice and message across digital, social, print, and experiential platforms.

Naming: 

• Develop strategically-aligned and memorable names at both the brand, collection, and product level that capture the essence of the brand, resonate with target audiences, and differentiate in the market.
• Perform comprehensive research to ensure name uniqueness, cultural relevance, and alignment with brand values.
• Conduct linguistic and cultural checks to identify any potential issues with name interpretation across different markets.

Market Analysis And Optimization:

• audiences, and competitive landscapes.
• Utilize research findings to inform and enhance brand strategy and messaging frameworks.
• Stay ahead of market trends and emerging opportunities to develop forward-thinking brand solutions.

Presentation & Storytelling:

• Develop strong relationships as a strategic partner and advisor to high-profile accounts and partnerships.
• Present confidently and effectively, using storytelling to convey strategic narratives in a compelling way.

Client Collaboration:

• Engage with clients to understand their objectives, provide strategic guidance, and align brand strategies with their vision.
• Build and nurture lasting client relationships, serving as a thought partner and trusted advisor.
• Ensure that brand messaging not only meets but exceeds client expectations.

Team Culture:

• Foster a creative and innovative team culture that facilitates the successful execution of brand strategies.
• Promote collaboration and knowledge-sharing within the team.

Requirements

• Bachelor's degree in a related field; a Master's degree in business, marketing, or a related discipline is a plus.
• Minimum of 5 years of experience in brand strategy, with a track record of successful brand positioning and messaging for leading brands.
• Proven experience in a growing role within a branding or marketing agency, with a strong focus on beauty brands.
• Exceptional client relationship management skills.
• Ability to evoke feelings through writing. 
• Deep knowledge of brand strategy, development, and marketing.
• Naming experience required.
• Strong analytical and problem-solving abilities to address complex strategic challenges.
• Excellent communication and presentation skills, both written and verbal.
• Ability to adapt to changing industry trends and market dynamics.
• A strategic thinker with a passion for challenging the status quo and driving transformative change in the branding industry.

Benefits

• 20 PTO days (prorated based upon start date) & 7 sick days per annual year

• Medical, Vision, and Dental Insurance Benefits
• 401k
• Hybrid working schedule (remote + in-office)
• Strong preference New York/East Coast

SALARY RANGE - $100,000-120,000