Search Engine Marketing Manager

LifeMD is a leading provider of virtual primary care committed to enhancing access to quality and affordable virtual and in-home healthcare. Catering to a wide range of health needs, LifeMD covers over 200 conditions, including primary care, men’s and women’s health, allergy & asthma, and dermatology. The company operates a vertically-integrated proprietary digital care platform, backed by a 50-state affiliated medical group and a US-based patient care center. LifeMD was recently ranked #166 in the 2023 Deloitte Fast 500.

About the Role

LifeMD is looking for an experienced SEM expert to manage all pay-per-click (PPC) marketing activities. Our SEM Manager will oversee all paid search campaigns on marketing engines such as Google, Yahoo and Bing. You will effectively manage the paid search budget and work with the Marketing team to maximize ROI, drive traffic, and customers. You will report to the CAO and provide reports of campaign and overall channel performance, and provide as well as implement recommendations for optimizations. Able to lead a small team as well as work in a collaborative team setting, with strong problem solving and time-management skills. Experience with CRO, A/B testing, ad extensions, keyword expansion, youtube, display, and up-to-date search engine best practices.

Responsibilities

• Own, execute, and launch all SEM campaigns for the following (but not limited to) channels:
• Google YouTube
• Provide budget recommendations and revenue projections for channels managed
• Strategize, execute, and analyze test plans, including geo tests and incrementality tests
• Optimize copy and landing pages for paid search engine marketing campaigns
• Continually expand and optimize paid keyword discovery
• Conduct market research on keywords, consumer trends, and competing brands
• Monitoring SEM analytics such as redirects, click rates, and customer acquisition rates
• Generating performance reports and analytics for presentation and review
• Keeping up to date with the latest advancements in search trends and PPC strategies

Requirements

• 4-5+ years of Search Engine Marketing (SEM)
• Capable of successfully leading multiple accounts and their strategies
• Ability to perform day-to-day campaign execution
• Understanding of product feeds and Google Merchant Center, experience with feed management platforms (i.e. GoDataFeed, Feedonomics) a plus
• Ideally, you have some experience beyond just the two major search engines – we often work with Facebook, Instagram, TikTok, Snapchat, Criteo, etc…
• Comprehensive data analysis and problem solving skills; able to draw conclusions and with guidance, you are able to devise strategic recommendations based on findings
• Strong Microsoft Excel skills
• Additional SEM software skills a plus (e.g. Tableau, Hitwise, etc.)
• Self starter - always looking for room to improve/learn as well as the ability to work independently and autonomously

Benefits

• Salary Range: $100,000-$150,000
• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Unlimited Paid Time Off
• Commuter Benefits
• Paid Holidays
• Short Term & Long Term Disability
• Training & Development
• Free Food & Snacks