Sales Marketing Campaign Manager
Rokt
New York, new york
Job Details
Full-time
7/3/2024
Full Job Description
We are Rokt, a hyper-growth ecommerce leader. We enable companies to unlock value by making each transaction relevant at the moment that matters most, when customers are buying. Together, Rokt's AI-based relevance Platform and scaled ecommerce network powers billions of transactions. In December 2022, Rokt’s valuation increased to $2.4 billion USD, allowing us to expand rapidly across 15 countries.
At Rokt, we practice transparency in career paths and compensation.
At Rokt, we believe in transparency, which is why we have a well-defined career ladder with transparent compensation and clear career paths based on competency and ability. Rokt’stars constantly strive to raise the bar, pushing the envelope of what is possible.
We are looking for a Sales Marketing Campaign Manager
Compensation: $120,000 - $138,000 salary, employee equity plan grant & world class benefits.
The Sales Marketing Manager role is responsible for developing vertical marketing & campaign strategies based on insights provided by Strategic Key Account leaders. Each program within the campaign will align with the defined barriers and have clear KPIs that drive towards engaging contacts and increasing deal velocity. You will act as the connector and campaign manager for each program and work with the extended Marketing organization on execution. The role is designed for someone who strives to drive quantifiable marketing outcomes and is able to independently identify areas to think, ideate and add value. This is a hands-on role that requires you to be able to bring a campaign to life while always looking for ways to optimize and improve.
About the Role:
Vertical-driven Sales Campaigns
- Work with the Strategic Key Account leads and Marketing leads to turn vertical briefs into multi-faceted campaigns including defining current Rokt position within the vertical and assessing current content, case studies, client status and collateral.
- Identify thought leaders, events and other opportunities for impact.
- Plan and design impactful campaigns that address the current sales barriers using all available marketing programs.
- Break down campaign components/programs into action plans for the responsible Marketing managers including deliverables and timelines.
- Be able to work independently across the organization to ensure campaigns are efficiently deployed and synced with sales activities.
- Create post campaign debriefs that outline results, sales impact and learnings.
Deal-based Marketing Activities
- As deals progress down the funnel work with teams to customize vertical campaign plans to address specific barriers facing clients.
- Stay up to date on deal progressions and development, proactively look for opportunities to support deals with marketing programs.
- Measure, analyze and report on all performance metrics to prove impact and drive demand.
- Understand brand marketing campaigns to find opportunities that align with supported client needs.
Requirements
- 3-5 years of experience in Marketing. Background with campaign creation, digital marketing and content development, is a plus
- Bachelor's degree in Marketing, Communications, or a related field.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
- Ability to work with various marketing and sales teams
- Looking for opportunities to improve deliverables, experiences, and desired outcomes
- Proven success in managing multiple projects and campaigns from idea to implementation simultaneously while working with tight deadlines
- Ability to thrive in a fast-paced, deadline-driven environment, with the ability to prioritize and manage projects efficiently.
Benefits
About Rokt’stars:
As a mission-driven, hyper-growth community of curious explorers, our ambition is to unlock the full potential in ecommerce and beyond. Our bias for action means we are not afraid to quickly venture into uncharted territories, take risks or challenge the status quo; in doing so we either win or learn. We work together as one aligned team never letting egos get in the way of brilliant ideas. We value diversity, transparency and smart humble people who enjoy building a disruptive business together. We pride ourselves on being a force for good as we make the world better.
About The Benefits:
We leverage best-in-class technology and market-leading innovation in AI and ML, with all of that being underlined by building and maintaining a fantastic and inclusive culture where people can be their authentic selves, and offering a great list of perks and benefits to go with it:
- Accelerate your career. We offer roadmaps to leadership and an annual $5000 training allowance
- Become a shareholder. Every Rokt’star gets equity in the company
- Enjoy catered lunch every day and healthy snacks in the office. Plus join the gym on us!
- Access generous retirement plans like a 4% dollar-for-dollar 401K matching plan and get fully funded premium health insurance for your entire family!
- Dog-friendly office
- Extra leave (bonus annual leave, sabbatical leave etc.)
- Work with the greatest talent in town
- See the world! We have offices in New York, Seattle, Sydney, Tokyo and London
We believe we’re better together. We love spending time together and are in the office most days (teams are in the office 4 days per week). We also get that you need to balance your life and your commitments so you have the flexibility to manage your own hours and can spend up to a week of every quarter working from anywhere.
If this sounds like a role you’d enjoy, apply here and you’ll hear from our recruiting team.