National Accounts & E-Commerce Trade Manager

Position Summary:

The National Accounts & E-Commerce Trade Marketing Manager is responsible for creating and implementing marketing strategies and programs to maximize sales and brand presence among national account customers (on & off premise) and e-commerce platforms for the MJUS brand portfolio. This role involves collaborating with internal teams and external partners to achieve growth targets in both traditional and digital channels. The National Accounts & E-Commerce Trade Marketing Manager will be a strategic thinker with market and digital marketing expertise that can be impactful in a multi-channel environment.

Principal Duties and Responsibilities:

National Accounts Marketing

• Develop and execute marketing strategies tailored to national account customers, including retailers and key distributors.
• Build and maintain strong relationships with national account partners to understand their unique needs and market dynamics.

E-Commerce Marketing

• Create and implement digital marketing strategies for e-commerce platforms, optimizing product listings, and driving online sales.
• Collaborate with e-commerce partners to enhance product visibility, optimize search results, and drive traffic.

Campaign Management

• Plan and execute marketing campaigns and promotions for national accounts and e-commerce channels.
• Develop and coordinate marketing collateral, product displays, and digital assets as needed.

Sales Support

• Provide marketing support to the sales team, offering resources, promotional materials, and training as needed.
• Collaborate with the sales team to develop joint business plans with national account customers.

Market Research and Analysis

• Conduct market research to identify trends, consumer behavior, and competitive landscape for both national accounts and e-commerce.
• Analyze data to make informed decisions and adjust marketing strategies accordingly.

Budget Management

• Manage the marketing budget for national accounts and e-commerce initiatives, ensuring cost-effective allocation of resources.
• Track expenses, monitor ROI, and report on budget utilization.

Digital Advertising and SEO

• Plan and manage digital advertising campaigns (e.g., PPC, display ads) to drive e-commerce sales.
• Implement SEO strategies to improve organic search rankings and visibility.

Performance Metrics

• Monitor and report on the performance of national account and e-commerce marketing efforts, including sales, conversion rates, and ROI.
• Utilize data insights to optimize marketing strategies.

Requirements

• Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
• Proven experience in trade marketing, national accounts management, and e-commerce marketing.
• Strong understanding of both traditional trade marketing and digital marketing for e-commerce.
• Proficiency in digital marketing tools and platforms.
• Excellent analytical, communication, and interpersonal skills.
• Ability to collaborate effectively with internal teams and external partners.
• Project management skills and the ability to manage multiple initiatives simultaneously.

Benefits

• Highly competitive compensation packages-Comp. range 100-125k plus annual bonus.
• Comprehensive medical, dental, and vision insurance
• Matching 401(k) plan
• Yearly wellness stipend (gym membership or fitness classes)
• Generous holiday and vacation policy