Marketing Analytics Lead

About us:

LifeMD is a leader in virtual primary care, headquartered in NYC, and we're redefining how healthcare meets technology. Our vertically integrated digital care platform powers telemedicine, laboratory services, and pharmacy solutions, serving over 200 conditions across all 50 states.

Recognized as one of the fastest-growing healthcare tech companies (#166 on Deloitte Fast 500 in 2023), LifeMD is not just a healthcare company—it’s a tech company revolutionizing healthcare.

About the role:

The Marketing Analytics Lead will be responsible for analyzing and developing frameworks to support the marketing team and drive performance across paid media, email marketing, and customer acquisition funnels. This role will work closely with LifeMD’s media buyers, email marketing teams, and business leaders to report on campaign performance and measure the effectiveness of new product launches. The ideal candidate will combine deep technical expertise with strategic thinking and careful, clear communication to guide decision-making and drive measurable business outcomes.

Key Responsibilities:

Performance Marketing

• Analyze paid media campaigns, including attribution modeling and ROI analysis, to drive acquisition performance
• Collaborate with media buyers to monitor campaign performance across channels, ensuring alignment with business goals
• Provide insights into funnel performance, from initial engagement through conversion, and identify opportunities for improvement; including building dashboards to measure and communicate marketing performance across campaigns and channels
• Provide actionable insights to guide acquisition strategies for new product launches and business initiatives
• Proactively monitor key acquisition and performance-marketing metrics and generate insights to inform strategic decision-making

Email Marketing & Communication Support

• Partner with the email marketing team to evaluate prospecting campaigns, cross-sells, and retention-based communication initiatives
• Develop metrics and reporting to track the effectiveness of email journeys and customer engagement
• Support the development of data-driven strategies for prospecting sales and retention campaigns

Data Ingestion and Manipulation

• Write code and design ingestion strategies to fetch data from source systems and prepare it for analysis, as needed
• Design, build, and document data pipelines to lay the groundwork for consistent reporting and enable ad-hoc analyses

Requirements

Basic Qualifications:

• 5+ years of experience in roles across analytics and marketing roles, with demonstrated technical expertise
• Advanced proficiency in SQL and experience working with a major BI tool (Looker, Tableau, Power BI, etc.)
• Experience designing and working with multi-touch attribution models
• Demonstrated ability to distill complex data into actionable insights and communicate effectively with executive leadership

Preferred Qualifications:

• Prior background in a D2C ecommerce environment
• Experience with Python and/or R
• Familiarity with email marketing platforms, like Braze or Attentive

Benefits

• Salary Range: $150,000-$160,000
• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Unlimited PTO Policy
• Commuter Benefits
• Paid Holidays
• Short Term & Long Term Disability
• Training & Development