Manager of DTC

At YayDay, we believe true wellness begins with a healthy gut-brain connection. It has the power to spark joy, energy, and confidence in our lives everyday. Our Digestive Super Supplement is expertly formulated with magnesium, prebiotic fiber, and digestive enzymes to give your digestive system the boost it needs. We aim to bring a dash of fun and an abundance of wellbeing to your daily routine - sprinkled with a little ‘poo la la’ charm. Co-founded by a highly esteemed trio from diverse fields — a leader in the beauty industry, a renowned gastroenterologist, and an award winning creative team — YayDay aims to blend expertise in health, aesthetics, and branding to revolutionize daily wellness practices.

As a startup brimming with global talent, we're on the hunt for someone just as dynamic to join our team as our Manager of DTC. In this role you’ll be responsible for overseeing our digital stores, driving growth through innovative strategies, and managing every aspect of our direct-to-consumer operations. This role is perfect for someone who isn’t afraid to roll up their sleeves and get things done, while continuously experimenting and learning. www.myyayday.com

Position Type: Freelance with potential for full-time employment in the future

Hours: 40 hours per week

Location: Remote

Reports to: Chief Financial Officer / Chief Operations Officer (CFO/COO)

Key Responsibilities:

• Lead and Manage All DTC Channels
  Oversee all direct-to-consumer channels, including the brand website (Shopify), Amazon storefront, TikTok Shop, and other digital marketplaces. Ensure seamless operations, product listings, and growth across all platforms.
• Drive Growth Strategies
  Develop and execute strategies to drive customer acquisition, retention, and revenue growth across all digital channels. Focus on growth driven through content marketing, email marketing (Klaviyo), subscription services, and loyalty programs.
• Shopify and E-commerce Operations
  Manage the day-to-day operations of the Shopify website, ensuring optimal performance, user experience, and conversion rates. Maintain product listings, inventory management, and a seamless customer journey.
• Email Marketing & Customer Retention
  Lead all email marketing efforts through Klaviyo, focusing on driving conversions, customer retention, and loyalty. Implement segmentation, A/B testing, and automated flows to optimize performance.
• Subscription & Loyalty Programs
  Develop and implement subscription models and loyalty programs that enhance customer engagement and lifetime value. Collaborate with marketing and product teams to ensure these initiatives align with overall growth goals.
• Content-driven Growth
  Work with the marketing team to create compelling content that drives traffic, engagement, and sales. Focus on content across email, website, and social channels, ensuring consistency and effectiveness in communicating the brand story.
• Performance Analytics & Reporting
  Track KPIs such as conversion rates, AOV, customer lifetime value, and email campaign performance. Use data-driven insights to optimize growth efforts and provide regular reports to the CEO.
• Amazon Marketplace Management
  Oversee the Amazon marketplace, ensuring optimized product listings, reviews, and competitive pricing. Develop strategies to grow sales and visibility on Amazon.
• Innovate on TikTok Shop & Emerging Platforms
  Spearhead the growth of the TikTok shop and other emerging platforms. Keep abreast of the latest trends in e-commerce and digital retail to identify new opportunities for expansion.
• Cross-functional Collaboration
  Work closely with the marketing and social media leads to align initiatives and ensure brand consistency across all digital touchpoints.
• Owner & Doer
  Be both a strategic thinker and hands-on executor, ready to take ownership of projects while managing the day-to-day responsibilities that drive growth.

Requirements

• 5+ years of experience managing DTC channels and digital growth, ideally in a start-up or fast-growing environment.
• Proven experience with Shopify and Klaviyo is a must.
• Expertise in scaling e-commerce businesses, particularly with Amazon, direct-to-consumer websites, and email marketing.
• Strong analytical skills and proficiency in e-commerce tools, data analysis, and performance metrics.
• Entrepreneurial mindset with a "test and learn" approach to experimentation and growth.
• Experience developing and managing content-driven growth strategies, email marketing, subscription services, and loyalty programs.
• Highly organized, proactive, and self-motivated. Able to work independently and take initiative in a remote setting.
• Experience with emerging platforms (e.g., TikTok Shop) is a plus.
• Passion for the wellness and supplement industry is a bonus!

If you believe in the power of a healthy gut and living your best life, and if you have the skills to create legendary and fun online shopping experiences, we'd love to have you on board!