Head of Marketing

Who we are 

Lovingly has paired our passion for creating meaningful moments with the power of innovative technology to redefine how gifts, especially floral gifts, are sent today. We think it should be personal, intentional, and truly capable of representing how you feel! 

And with our network of over 1000 talented local florists across the country, we can guarantee your gift will make a mark. 

Lovingly is fully remote, with team members across North America.  Since embracing a fully remote structure during the pandemic, Lovingly has fostered a flexible work environment where the majority of our team enjoys the freedom to work from home. While most of our staff are conveniently located within a few hours of our Hopewell Junction, NY headquarters, we recognize and value the unique benefits of in-person collaboration. Depending on the role, our team members will be asked to join us at HQ at least once a year and sometimes quarterly or monthly or more (depending on the role), combining the best of remote flexibility with the tangible benefits of face-to-face interactions. This hybrid approach reflects our commitment to a balanced, adaptable work culture that respects individual needs and fosters team cohesion. 

Who you are 

• A strategic thinker with a proven track record of crafting and executing successful marketing strategies. 
• A digital savant, well-versed in the latest marketing technologies and platforms. 
• A multipotentialite leader who is as comfortable guiding a team as they are rolling up their sleeves to ensure goals are met. 
• An adept renaissance person who can juggle multiple projects without losing sight of the details. 
• Someone who thrives in a dynamic, fast-paced environment and is committed to excellence. 
• A polymath who enjoys learning and adapting, capable of quickly picking up new skills and tackling challenges from multiple angles. 

If this describes you, you might just be the Head of Marketing we’re looking for! 

Lovingly is seeking a multifaceted Head of Marketing poised to redefine the standards in gifting. Dive into a role that drives e-commerce success, blending strategic foresight with proactive, hands-on execution across brand development, SEO, conversion rate optimization, and partnerships. At Lovingly, we don’t just play the game—we aim to set a new standard in gifting. We’re building a direct-to-consumer brand designed to become a household name, and your leadership will guide us there. We need a dynamic leader who sets the pace and is as comfortable strategizing as optimizing ad campaigns, engaging influencers, and spearheading market research. If you’re a creative problem-solver who thrives in a fast-paced environment and relishes a challenge, read on! 

 
What you’ll do  

• Develop and implement a cohesive marketing strategy that aligns with both our direct-to-consumer (DTC) and business-to-business-to-consumer (B2B2C) models. 

• Lead omnichannel marketing efforts to seamlessly integrate digital and physical touchpoints, enhancing customer engagement and brand consistency. 
• Drive the digital transformation of our marketing efforts, leveraging the latest in AI and data analytics to forecast trends and measure success. 
• Build and mentor a robust marketing team, fostering a culture of innovation, agility, and continuous improvement. 
• Collaborate with cross-functional teams to ensure marketing strategies are integrated throughout the organization, enhancing our market presence and driving revenue growth. 
• Champion our brand, ensuring it resonates with our diverse customer base and stands out in a competitive landscape. 

Requirements

• Alignment with Lovingly's philosophy and code of ethics. 
• Minimum of a Bachelor's degree in Marketing, Business Administration, Communications, or a related field. An advanced degree such as an MBA is preferred. 
• At least 10 years of marketing experience, with a proven track record in senior marketing roles within the DTC or B2B2C sectors. Experience in e-commerce, brand management, and digital marketing is essential. 
• Expertise in digital marketing tools and platforms, including SEO, SEM, email marketing, social media management, and CRM systems. Proficiency in data analytics and performance metrics. 
• Demonstrated ability to lead and inspire a team. Experience in hiring, mentoring, and developing marketing professionals. 
• Strong capability in creating strategic marketing plans that align with business objectives. Ability to identify trends, forecast demand, and adapt strategies swiftly. 
• A knack for leveraging technology in marketing. Experience with integrating AI into marketing strategies is highly desirable. 
• Excellent verbal and written communication abilities. Must be able to craft clear, compelling messages and effectively present strategies and results to stakeholders. 
• Proficient in managing multiple projects simultaneously, with strong organizational and prioritization skills. 
• Comfortable with rapid change and uncertainty. Able to lead through transitions and influence change within the organization. 

Benefits

• 22 days PTO—use them however you want! 
• 12 paid holidays 
• Comprehensive benefits, including health, dental, and vision 
• 401k with guaranteed 3% salary contribution 
• Ongoing development opportunities, plus a 25% tuition discount at Marist College (including online programs) 

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.