Head of Marketing and Fundraising, Pratham USA

Position Title: Head of Marketing and Fundraising

Reports to: Chief Executive Officer

Position: Full-Time, Exempt

Location: This is a remote/virtual role with a preference for someone in any of the following locations: New York, New Jersey, Houston, Dallas, San Francisco/Bay Area, Los Angeles/Southern California

Travel: A minimum of ten percent travel within the US or UK is required

Salary: $200,000 - $250,000 with comprehensive benefits and generous PTO

About Pratham

Founded in 1995 to provide education to children in Mumbai slums, Pratham (meaning "first" in Sanskrit) has evolved into one of India's largest and most effective non-governmental education organizations. We collaborate with governments, communities, parents, teachers, and volunteers, employing innovative interventions to address educational gaps. Our mission, "every child in school and learning well," is the driving force behind our efforts to impact the lives of India's children, from leadership to field teams.

Operating in 21 of India's 29 states, Pratham reaches millions of children and youth annually, spanning from Kashmir to Tamil Nadu. Our methodologies have transcended borders through ASER (Annual Status of Education Report), India's largest citizen-led assessment, inspiring similar assessments in fourteen countries worldwide.

Pratham USA relies on dedicated volunteers and operates through 13 chapters across the United States. These chapters raise awareness and financial support for our initiatives on the ground. With a prestigious four-star rating from Charity Navigator, placing us in the top 3% of all nonprofits in the nation, we demonstrate responsible financial practices, unwavering accountability, and transparent operations.

The Role

As the Head of Marketing and Fundraising at Pratham USA, you play a crucial role in the senior leadership team, reporting directly to the CEO. Your main goal is to expand donor bases through effective marketing strategies. This includes refining donor data analysis, coordinating campaigns, strengthening the India marketing team, leveraging AI, enhancing digital engagement, supporting chapters, and managing philanthropy operations.

In this influential position, you focus on steering fundraising efforts with forward-thinking approaches, utilizing integrated marketing strategies to drive revenue growth. Collaborating closely with Regional Managers, the Head of Fundraising Operations, and the Pratham USA National Board of Directors, you aim to maximize the impact of fundraising initiatives.

Your duties also involve leading the development and execution of strategies to enhance Pratham USA's brand strength, awareness, and engagement. This encompasses prioritizing annual marketing plans, integrated fundraising campaigns, and event management. Strong data analysis skills are essential for identifying opportunities and measuring outcomes effectively, ensuring alignment with organizational objectives.

Embracing this transformative role, you will lead efforts to advance Pratham's mission, shaping fundraising and marketing endeavors for organizational success.

Responsibilities

Brand Management and Communication:

• Oversee the development and maintenance of Pratham’s brand image and reputation to attract vital funding opportunities.
• Ensure consistency across all communication channels.
• Provide comprehensive training to internal teams and stakeholders on the importance of the brand.
• Establish metrics to track the impact of brand initiatives.
• Lead Pratham’s fundraising effort targeting mid-level and retail donors with an initial annual goal of $18M.
• Collaborate closely with the Marketing/Communications team to refine existing and develop new fundraising approaches.
• Focus on strengthening relationships with current supporters and expanding the mid-level donor base through innovative engagement strategies, both in-person and digital.

Marketing Strategy and Campaign Management:

• Develop and implement a marketing strategy aligned with organizational goals.
• Manage marketing campaigns to enhance engagement and fundraising efforts.
• Evaluate campaign performance and adjust strategies for optimal outcomes.
• Stay informed about industry trends and competitor campaigns for insights and innovation.
• Create and supervise a fundraising strategy and 12-18-month operating plans to broaden funding from individual donors.
• Ensure coherence between systems and processes with donor engagement strategies.
• Provide regular reports on fundraising strategy and performance to Pratham USA’s board of directors, in conjunction with senior team members.

Digital Channel Management:

• Oversee the organization's online presence, including website administration and content planning.
• Collaborate with fundraising teams to meet digital fundraising targets through online platforms.
• Develop social media engagement plans to increase brand exposure and audience interaction.
• Analyze digital analytics to assess engagement and fine-tune strategies.
• Partner with the Marketing/Communications team to engage mid-level donors through digital channels, leveraging AI and other scalable tools.
• Lead the improvement of data trends and structures to enhance donor data collection and reporting, working closely with the Head of Fundraising Operations.

Fundraising Strategy and Development:

• Take charge of fundraising efforts aimed at mid-level and retail donors, establishing annual targets.
• Formulate and execute a comprehensive fundraising strategy to foster organizational expansion and diversified funding sources.
• Work collaboratively within the organization to fine-tune fundraising methods and craft engaging campaigns.
• Utilize technology and data analytics to broaden donor outreach, reinforce relationships, and increase revenue.
• Provide guidance, development opportunities, training, and data analysis support to regional fundraising teams.
• Collaborate with the Head of Major Gifts to utilize board connections for outreach and expansion of the donor portfolio.
• Potentially oversee a donor portfolio directly.

Team Leadership and Collaboration:

• Take charge of marketing, communication, and fundraising teams.
• Work with regional managers to bolster fundraising efforts and donor relations.
• Cultivate relationships with major donors and board members to garner support.
• Provide reports on fundraising strategy and performance to the board.
• Cultivate an innovative work culture among teams.
• Supervise teams handling marketing, communication, digital, events, and philanthropy (10-12 members).
• Collaborate with various teams to improve and innovate fundraising approaches.
• Keep the board regularly updated on fundraising strategy and performance, in coordination with the CEO.

Requirements

• Bachelor's degree in marketing, fundraising, or related fields 
• Minimum ten (10) years of nonprofit leadership experience, ideally at the executive level, demonstrating team leadership, strategic planning, and fundraising, including digital marketing.
• Previous experience managing a team of 5 - 10 direct reports.
• Thorough understanding of Pratham USA’s donor base, chapter model, fundraising strategies, and a genuine passion for Pratham’s mission.
• Proven track record in managing integrated fundraising campaigns, exceeding $10M goals.
• Familiarity with marketing leadership, including branding, digital marketing, event marketing, and social media.
• Ability to define and execute diverse market fundraising strategies.
• Exceptional interpersonal and communication skills for stakeholder engagement.
• Proficiency with CRM tools, especially Salesforce, and working with boards and volunteers.
• Collaboration with leadership teams and strong presentation skills.
• Strong multitasking and project management abilities.
• Leadership qualities in professionalism, mentorship, and process improvement.
• Travel required approximately 10% within the U.S. and the U.K.

Benefits

Pratham has engaged Charity Search Group to manage the recruitment process for this position. To apply, kindly submit your application through the provided link. For inquiries or accommodation needs during the application process, please reach out to Angela-Jo Touza Medina at angela@charitysearchgroup.com or visit www.charitysearchgroup.com.

Pratham is an Equal Opportunity Employer. We value a diverse workplace and strongly encourage women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.  We celebrate diversity and are committed to creating an inclusive environment for all employees.