Head of Brand Development, Americas & APAC

As Head of Brand Development, you’ll play a key role in creating and embedding strategic brand direction through partnerships with an exciting variety of our Virgin brands in the Americas and Asia Pacific regions. Our Virgin brands include the likes of Virgin Voyages & Virgin Hotels through to Virgin Wines and Virgin Experience Days.  
You’ll proactively seek opportunities for driving commercial value and reducing brand risk, while aligning our North Star (Customer, Purpose, Capital) and brand admiration ambition. 

Our Virgin Family 

Join us at the Virgin Group – a diverse collective driving change, enhancing customer experience, and having a blast. We're daring, disrupting industries from finance to space, united as part of the Virgin Family. 

Virgin Management is the heart of Virgin, nurturing the brand globally. Our diverse, 180-strong team in London and New York, supports every facet of the Virgin empire. Working in synergy with various Virgin entities globally, our interests are as diverse as travel, health, music, media, finance, and space. Our unique work culture and purpose unite us. 

Tell me more 

• Support the SVP, Brand Development by engaging with and influencing senior stakeholders across the broad brand spectrum.  

• Proactively monitor, identify and execute across multiple value creation opportunities for the group while aligning our North Star and band admiration ambition. 

• Directly influence and aid the development of regional brand strategies and their delivery through Virgin Companies, new brand development and growth initiatives. 

• Provide brand leadership in the creation and execution of business development opportunities, establishing brand diligence capabilities across the broader team, and assisting in pinpointing brand-aligned opportunities and vulnerabilities. 

• Direct account management of a portfolio of Virgin companies. Owning development plans for brands and achievement of these, whilst identifying future strategies and providing ongoing feedback and guidance. 

• Lead on key strategic projects that drive growth, including deep dives on CX/DX, customer journeys and segmentation. 

• Foster partnerships and strengthen collaboration between Virgin companies and Virgin Red, through demonstration of their strategic importance. 

What you’ll need 

• You will have a broad background in marketing, not refined to one particular area. This will include a wide knowledge across brand, being fluent in brand strategy, design and customer and employee experience.  

• You may come from a VP Marketing, VP Brand, Brand Director, Marketing Director role, or an Account Director role in an agency. 

• You’ll be able to demonstrate strong partner relationships including influencing at executive level. 

• Demonstrable abilities in the creation of global and regional strategies.  

• Demonstrable experience in supporting on all manner of strategic brand and operating projects.   

• Experience managing loyalty and partnership programs an asset.  

• A deep awareness/appreciation of the Virgin brand and culture  

• A strong understanding of digital marketing, digital processes and product development in web or app would be an advantage.  

• Demonstrated commercial acumen, with a focus on growth and marketing performance management.  

The extra details 

Role type: Permanent 
Location: New York & your home space (we’d love you to be in the office at least once a week) 
Salary: $150-185k USD plus bonus 
Working hours: Full time - We embrace flexible working. Let us know what hours empower you to be at your best both professionally and personally, we’ll try to find a perfect match for you and us. 
Benefits: Dive into a fast-paced, evolving workspace, where your hard work and dedication is rewarded. Fancy unlimited holidays and flexible working? That's the Virgin way. We champion inclusion, wellbeing, and purposeful points strategies. Further benefits include health insurance, dental insurance, retirement benefits and an employee rewards scheme. 
Closing date: 5 August 2024 

Some of the attributes that define a Virgin person just can’t be quantified in words. We pride ourselves on welcoming people from all walks of life, with all sorts of skill sets. Most recently, we successfully campaigned to add ‘Dyslexic Thinking’ as a skill on LinkedIn. Any uniqueness is a strength and will be considered an asset to our workforce. If there is something you would like us to consider, to tailor the hiring process to the way you work best, please don’t hesitate to let us know.  

Excited to make each day rewarding? We'd love to learn more about you!