Events Manager (Influencer Marketing), Americas

Who We Are: At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world’s fastest growing beauty brands. As a company, we are fueled by purpose and not profit, this allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness!

Summary: The Events Manager will lead the planning, coordination, and execution of high-profile events that connect our brand with influencers and key stakeholders. The right candidate will have a passion for beauty, love curating unforgettable experiences, and thrive in a fast-paced, creative environment.

Essential Duties and Responsibilities:

• Develop and implement an annual events calendar aligned with Huda Beauty goals and marketing strategies.
• Identify opportunities for influencer-driven events that elevate brand awareness and product engagement.
• Oversee end-to-end event logistics, including venue selection, budget management, vendor coordination, and on-site execution in partnership with the agency.
• Curate personalized, on-brand experiences tailored to the beauty community and influencer partners.
• Ensure seamless integration of brand messaging throughout all touch points.
• Track and measure event performance, including ROI, influencer reach, and attendee feedback.
• Prepare detailed post-event reports and recommendations for future improvements.
• Develop and implement regional influencer strategy and approach for Huda Beauty.
• Collaborate with Global Marketing to ensure that brand equity and storytelling are consistent, while developing and modifying plans based on regional needs. Strong collaboration with other departments (Brand, Agencies, E-commerce) to drive overall business needs and keeping teams up to speed on support that can be expected.
• Set strong KPIs, measure effectiveness and track learnings for all influencer campaigns leveraging analytical tools when needed. Conduct research and track influencer initiatives. Update dashboards and deliverables; issue monthly reports on influencer performance.
• Plan & execute all launch events inclusive of venues, invite lists, production, content contracts, and alignment with global. Partner with Global teams as needed for alignment and support.
• Work in partnership with Global Marketing/Social to scale and evolve our influencer seeding strategy. Partner with Global on beauty seeding strategy and execution + fulfilment of influencer product needs.
• Stay on top of pop culture, social media, influencer trends, as well as emerging technologies and social media platforms and platform updates.

Requirements

• Bachelor’s degree
• 4+ years of experience in event planning, preferably in the beauty or fashion industries. Agency experience welcome but not mandatory.
• Proven track record of successful campaigns in the beauty or fragrance space and existing relationships with influencers or talent managers.
• Passion for building relationships and connecting with people.
• Exceptional written communication skills with keen attention to detail.
• Experience developing, executing and refining social and influencer strategies.
• Obsessed with pop culture, social media, and a natural story-teller.
• Passionate about beauty with an intense desire to learn and explore ways to innovate in those areas.
• Self-starter, ability to thrive in a fast paced, start-up environment.
• Creative thinker to help drive exciting, disruptive content and campaigns promoting brand growth.
• Has a ‘no task too small’ attitude.

Benefits

• Monthly "Self Love Day" - at company discretion
• 401(k) matching contributions
• Premium Medical/Dental/Vision coverage for employee plus dependents
• Monthly coaching sessions with our in-house Success Coach
• Employee discounts on all Huda Beauty products
• Hybrid working schedules (home and office)
• Quarterly product gifting

Huda Beauty is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.