Director, Product Marketing

MediaRadar offers comprehensive advertising analysis for over 5 million brands across multiple media platforms including TV, digital, mobile, email, events, social media, and print. Our 2200+ ad tech & media company clients enjoy the unmatched quality and award-winning customer service that helps them identify sales opportunities, create bulletproof pitches, and get the most from every sale.

We are seeking a Director, Product Marketing. This person is an ambitious Product and Solutions Marketer obsessed with end-to-end product go-to-market strategy, consultative sales training and commercial enablement.  We’re looking for a laser-focused, forward-thinking product, marketing, and business strategy leader with proven abilities in successfully launching the products and services of an organization.

Location: Remote based in the US or Hybrid if based in NYC

What You’ll Do:

Strategy and Development:

• Lead the development of product/solution packaging, positioning, buyer themes, product launch, and roadmap commercialization strategy.
• Create and disseminate sales/commercial playbooks, including key collateral artifacts (e.g., pitch decks, solutions and buyer persona cheat sheets, battlecards).

Commercial Training and Enablement:

• Develop solution/buyer/product training content across all commercial teams (SDRs, Solutions Engineers, Sales, Account Management) in collaboration with the Commercial Training and Enablement function.
• Conduct competitive and marketing industry positioning, conquesting, and win/loss analysis.

Thought Leadership and Client Engagement:

• Act as the primary solutions expert across all marketing functions and outputs, including PR, website, content, and paid/owned/earned media strategies.
• Lead continuous client feedback and retention initiatives to inform product and marketing strategies through QBRs, frequent client calls, and client advisory boards.

Industry Partnerships and Education:

• Run point on all analyst and advertising industry association partnership and education strategies, including Forrester, Gartner, G2, Capterra, ANA, IAB, etc.

Requirements

What You've Done:

• Experience and Expertise:
• 10+ years in a customer-facing product marketing role managing go-to-market, product and commercialization strategy, including packaging and positioning, industry thought leadership, and commercial enablement, learning, and development.
• Extensive experience in marketing, media, data insights, and/or analytics space. SaaS Adtech and Martech experience preferred.
• Deep subject matter expertise in the advertising and marketing industry, understanding the needs and challenges of advertisers (brands/agencies) and media owners (publishers) related to media mix, brand and creative strategy, data insights, and marketing analytics.
• Skills:
• Actionable analytics skills to analyze market trends, competitive marketing strategies, and customer data to develop winning go-to-market programs, including product launches, content marketing, buyer-centric thought leadership, and demand generation campaigns.
• Strong project management skills with comfort managing cross-functional teams and influencing stakeholders outside your span of control.
• Customer-centered and consultative style, with the ability to champion a customer-first and consultative-selling culture across the company.
• Public-speaking and client-facing presentation experience strongly preferred.

While we have outlined certain minimum requirements for this role, please don’t let that deter you if you feel you can excel in this position. We understand that diverse experiences and backgrounds can bring fresh perspectives to our team, and we welcome applications from individuals who may not check off all the boxes.

At MediaRadar, we are committed to creating a diverse, inclusive, and welcoming environment for all employees, living our core values every day. We are Good People, valuing the unique perspectives and experiences that each team member brings to our organization. We love Data and believe that diverse experiences and talents contribute to a richer, data-driven decision-making process.

Our inclusive culture promotes respect, equality, and opportunity at every level, reflecting our value of being Teammates and working together harmoniously. We Listen to the diverse voices within our team, fostering curiosity and an environment where everyone's opinions matter. We are Transparent in our commitment to equality and inclusion.

Benefits

In addition to career progression, training and development, and an excellent work/life balance, future Radarians can expect a great benefits package that includes:

• Medical, Dental & Vision Insurance
• 401k with Company Match
• Paid Vacation, Sick Time, and Holidays
• Transit Discounts
• Summer Fridays
• Base salary is up to 160,000 based on experience, plus bonus

At MediaRadar, employees are encouraged to work hard, have fun and develop strong relationships with their peers. While working remotely through the pandemic, we've grown closer and stronger by sharing our new home offices & home office coworkers (both human and animal!), as well as being open and discussing mental wellness and self-care during a challenging time. Employees love to connect with virtual happy hours, themed parties, talent shows and bingo nights. Our engaged Diversity, Equity, & Inclusion Team meets frequently to create and roll out initiatives, events, and strategies to keep MediaRadar a welcoming and inclusive place. We’ve won Stevie Awards for Client Service and have been named to Mogul’s Best Places for Millennial Women to Work for the past two years.

Check out what it's like to work with our awesome team here: http://muse.cm/1Mt0NCg

Every Radarian comes with a unique set of talents and experiences. Diversity, in all forms, makes us a smarter, more creative and more agile organization. We are proud to be an equal opportunity employer.

If you need assistance or an accommodation, you may contact us at HR@mediaradar.com