Director, Beauty Public Relations

DIRECTOR, BEAUTY DIVISION

BPCM is seeking experienced candidates for the position of Beauty Director with a proven ability to successfully manage high profile beauty brands.  Candidates must be adept at multi-tasking, working in a fast paced, entrepreneurial environment, as well as possess strong management and communication skills.  Only candidates with substantial experience in the development, execution and management of brand/product integrated marketing communications and public relations plans, events and promotions with top tier Beauty brands will be considered. Candidate must also have excellent written and oral communication skills, have well established industry relationships, as well as be able to develop, negotiate and manage PR strategies across multiple clients. 

Your Day-to-Day:

• Lead the creation and conception of strategic planning for all clients and oversee the execution of plans.
• Leads the BPCM/client presence during relevant Inter-Agency Planning processes
• Develop relationships with client appropriate fashion and beauty influencers to maximize content opportunities and brand exposure on their channels
• Provide strategic direction to clients on initiatives, brand positioning and core messaging
• Help lead the business development of BPCM Beauty, cultivating relationships for new business opportunities
• Lead team on feature pitching efforts on behalf of client, spokespeople and new launches
• Cultivate relationships with top-tier consumer, business and trade press
• Leverage these relationships to secure features for clients across broadcast, print and digital
• Possess extremely strong/expert level knowledge of beauty media practices in print, broadcast TV and online mediums
• Ability to lead, manage and mentor team of Account Supervisors, Senior Account Executives, Account Executives and Associate Account Executives
• Lead and participate in new business recommendations, proposals and presentations.
• Oversee the planning and execution of PR and influencer events (Fashion Week, Press/Influencer Trips, Product Launches, Deskside Meetings, Store Openings, etc.)
• Identify relevant strategic partnerships for clients, assist in developing those relationships

• Possess a combination of creative and strategic thinking; ability to be an out of the box thinker and contribute to agency wide brainstorms

• Have an awareness of pop culture events, editorial calendars, seasonal and celebrity trends to effectively and proactively apply story angle development that is strategic and timely in order to maximize brand features and product placements across national, regional, online, trade and broadcast outlets
• Must be highly organized, detail oriented and have ability to thrive in a fast paced, deadline oriented and high-energy environment
• Ability to manage several accounts independently with a positive and proactive attitude
• Partner with BPCM LA and ModusBPCM on all relevant beauty client opportunities
• Capable of managing large scale client budgets with accuracy and efficiency

Requirements

What you bring to the team:

• Minimum of 8 years of experience at a PR agency and/or in house working on campaigns with top Beauty brands.  
• B.A., preferably in related field such as Marketing, PR, Communications and/or Journalism
• Must have extensive and extremely well-established senior and director level media contacts in top tier media platforms, trade publications and national and digital media
• Must exhibit strong writing, communication and presentation skills to effectively articulate ideas to clients, agency principals and colleagues
• Must have experience in senior level pitching and feature development 
• Superior press release and pitch writing, communication and presentation skills
• Exceptional interpersonal and relationship-building skills; adept at developing rapport with clients to maintain strong working relationships
• Team leader with ability to mentor and develop junior team members
• Independent thinker with hands-on can-do, “roll up your sleeves” attitude.

Benefits

• Medical, Dental, Vision Benefits
• 401k and additional supplementary benefits
• WFH Stipend
• Summer Fridays
• Generous PTO policy with a 2-week holiday break in December

Why BPCM: 

We believe that the strongest aspect of our agency is our team, and we take great care in ensuring their wellbeing, connection and support. Our past, present and future team will tell you that BPCM is extremely strong at balancing a fast-paced, high-achieving environment with a strong community and individual care. Our agency is committed to excellence for our clients, and for each other. We offer a competitive salary, benefits, hybrid work schedule, WFH stipend, summer hours and a generous Paid Time Off policy.

BPCM is committed to fostering and promoting an inclusive environment that allows us to recruit and retain highly talented staff with diverse backgrounds and differing abilities. 

The job description is to be used merely as a guide of expectations rather than an exhaustive list of all duties and competencies.  All requirements and skills are subject to change as business needs evolve.