Director, Audience Intelligence ( Contract)

Thank you for considering the Director, Audience Intelligence role with Moonbug Entertainment, an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow.  The company is behind some of the biggest kids’ entertainment brands in the world including CoComelon and Blippi. Moonbug believes every child should have access to our entertaining and enriching content, which is why our shows are available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. Moonbug is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, toys, games, books, live events, and even theme park exhibits.  

Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. 

This role is  based in our New York Office working a hybrid work schedule.

The role

We are seeking a talented and experienced marketing insights individual to join our Brand Partnerships team on a contract basis. The Director, Audience Intelligence will be responsible for driving forward our approach to research, measurement and insights. Defining a roadmap and implementing a framework to validate our audience and environment, as well as deliver campaign level measurement to demonstrate the effectiveness of clients advertising dollars to drive business growth. This role empowers Brand Partnerships and our clients to understand their target audiences, evaluate creative, campaign and media strategies and measure their impact. 

The Director, Audience Intelligence will oversee the implementation of advanced data and analytical strategies, storytelling and data visualization. This role collaborates closely with Sales, Strategy, Creative. Media Operations and Client Success. 

Responsibilities

• Lead our research & measurement agenda, identifying and implementing strategic partnerships and defining a comprehensive roadmap to drive advertising effectiveness across Moonbug’s products 
• Prioritize investments across research and measurement agenda
• Develop and implement research strategies to gather consumer insights and market intelligence
• Monitor and evaluate the effectiveness of marketing campaigns 
• Use data for impactful storytelling, developing insights that drives product development and innovation
• Support and enhance the businesses 1st party data strategy, championing needs of the Brand Partnerships team 
• Develop insightful automated dashboards and data visualizations
• Maintain a historical database of media campaign data from clients and our own internal marketing efforts
• Provide technical guidance and mentorship to the wider Brand Partnerships team, upleveling skill sets 
• Work with the sales team to understand clients needs and act as a consultant and trusted advisor to support their strategic goals
• Establish marketing KPIs across Moonbug’s core products 
• Drive thought leadership across the industry, outlining the whitespace for market reports and PR 
• Present insights and recommendations to senior leadership and clients 
• Stay up to date on industry trends, consumer behaviors, new measurement platforms and competitor activity 

Requirements

• 10+ years’ experience in digital media and marketplace research and measurement
• Experience in kids advertising with knowledge of the MFK space preferred 
• Global experience preferred
• Strong leadership with a proven track record of building high performing data science teams and projects 
• A deep understanding of digital media and proven industry disrupter with a forward-thinking creative mindset
• Proficiency with YouTube, Meta, TikTok & Amazon
• Superior analytical skills and ability to interpret data to drive strategic decisions
• Proficiency in statistical analysis and predictive modeling
• Excellent data visualization skills
• Strong presentation skills with the ability to effectively present ideas and concepts to internal/external stakeholders at all levels
• Excellent communication skills with the ability to simplify and explain complex subjects to different audiences
• Able to prioritize, multi-task and work under pressure in a fast-paced environment
• Excited by the opportunity to impact a rapidly growing business
• Self starter with a problem solving mindset and critical thinking abilities

Benefits

Monthly Rate for a 6 month contract; $16,667- 17,500 depending on experience.