Audience Product Manager - NYC

AdTheorent is seeking a passionate and analytical Audience Product Manager to join our growing team. In this role, you will play a pivotal role in defining and driving the product roadmap for our audience activation and analytics solutions, ensuring they deliver exceptional value to our advertisers.

Responsibilities:

• Own the product vision for audience targeting solutions, identifying market needs, user pain points, and opportunities for innovation.
• Conduct in-depth user research to understand advertiser challenges and translate them into actionable product requirements.
• Collaborate with engineering, data science, partnerships and sales teams to develop and launch new audience targeting features and functionalities.
• Work closely with marketing to create compelling messaging and go-to-market strategies for audience products.
• Analyze product performance data and user feedback to identify areas for improvement and iterate on existing features.
• Stay abreast of industry trends in audience targeting, data privacy regulations, and programmatic advertising.
• Develop and maintain strong relationships with key partners in the ad tech ecosystem.

Requirements

• At least 5 years of work experience
• At least 2 years of experience in product management, ideally within the advertising technology space.
• Proven track record of successfully launching and managing audience targeting products.
• Deep understanding of programmatic advertising, data segments, and audience buying strategies.
• Strong analytical skills with experience in user research, data analysis, and product metrics.
• Excellent communication and collaboration skills, with the ability to effectively influence stakeholders across departments.
• Passion for innovation and a desire to push the boundaries of audience targeting technology.

Nice To Have:

• Experience working with machine learning and artificial intelligence in an advertising context.
• Knowledge of OpenRTB protocols and programmatic integrations.
• Experience building and managing product roadmaps.

Benefits

Compensation range: $105-140K base + bonus potential. We offer full health coverage, generous PTO, & an award-winning office culture!

The base range provided is AdTheorent’s current assessment for this role. The confirmed salary will be commensurate with experience, education, skills, and other factors. This is subject to change, but will be no less than the minimum stated. We encourage all to apply, as applicants will be assessed on an individual basis.

We are an Equal Opportunity Employer and seek to foster community, inclusion and diversity within the organization. We encourage all qualified candidates, regardless of racial, religious, sexual or gender identity, to apply.

#LI-Hybrid