Associate, Insights Strategy

About Us

World of Good Brands offers a new media paradigm built on the power of genuine connections. Across our collective of brands (Well+Good, Only In Your State, House of Good), we provide expertise, champion editorship, and build tangible experiences that cultivate a more connected society. 

We keep compassion, inclusion, and creation in our orbit — narrowcasting on the aspects of modern living that make us feel most human. As leaders in experiential media and commerce, we excel at creating consumer experiences that blend physical and virtual – giving audiences access from wherever they are, and allowing them to take a piece with them wherever they go. 

Role Overview:

Are you passionate about storytelling—especially with numbers—and eager to start or advance your career in a dynamic environment? At World of Good Brands, we are committed to developing meaningful audience stories that set our properties apart in the marketplace. We are looking for an Associate, Insights Strategy, who will play a key role in uncovering compelling stories within our rich first party and syndicated data. .

Whether you're just starting out or looking to build on your existing skills, this is a fantastic opportunity to combine your creative marketing instincts with your analytical mindset. If you have a curiosity about insights and a desire to learn, we want to hear from you!

This is a remote position, (preferably) based on the East Coast, reporting to the Executive Director, Insights Strategy.

What You'll Do:

• Support the Sales team with research and analytics, including audience data, site metrics, marketplace insights, and internal consumption data.
• Assist in refining competitive positioning of WGB properties relative to other media properties and develop actionable insights to help inform general presentations, category stories, and ongoing proposals.
• Contribute your knowledge and enthusiasm to aid in developing a competitive ad sales research strategy.
• Collaborate with the Executive Director to assist in executing category research with WGB audiences to support sales and marketing efforts.
• Maintain and update audience reference materials on a quarterly basis.

Requirements

• 0-4 years of experience in a research or insights role, or relevant coursework/internship experience (preferably in the media space). 
• A basic understanding or curiosity about the digital media landscape and research specific to the industry.
• Interest in quantitative and qualitative research methodologies and a willingness to develop these skills.
• An eagerness to learn about different data types, including site, social, affiliate/commerce, and experiential.
• Familiarity with tools like Comscore, Quantcast, and Google Analytics is a plus, but we are excited to train the right candidate!
• An inquisitive mindset and a proactive attitude—we value candidates who are not afraid to ask questions and seek out knowledge.

Benefits

• Medical Plan: We offer three distinct options under our Aetna medical plan.

• Dental Coverage:You have a choice of two dental coverage options.

At World of Good Brands, we are proud to have an open vacation policy with several additional benefits, including:

• 401k Savings + Company Pension Plan:We provide our employees with access to two retirement plans to ensure their financial security in the future. 
• Educational Reimbursement: You can receive up to $1,500 annually for educational expenses.
• Parental Leave: We offer 12 weeks of parental leave.
• Health Advocate:Our employee assistance program provides access to sessions with a Licensed Professional Counselor, offering support for various personal issues to navigate challenges effectively.

What Comes Next:

Our recruiting team will go through applications in a timely manner. Please note that our recruiting team will only contact you from @leafgroup.com email addresses, never via text message.

Compensation:

The starting base pay for this role is $65,000. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs, and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, benefits, and other perks.

World of Good Brands is committed to fostering equal opportunities for all. We do not engage in discrimination based on factors such as race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other characteristic protected by applicable law. Our hiring decisions are made solely on the basis of qualifications, merit, and business requirements. We are also committed to providing reasonable accommodations as part of the application process to candidates with disabilities.

World of Good Brands is an affiliate of the Graham Holdings Company (NYSE:GHC). GHC is a diversified holding company whose operations include educational services; home health and hospice care; television broadcasting, online, print, and local TV news; automotive dealerships; manufacturing; hospitality; and consumer internet companies.