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VP, New Business Development


Woodbridge, new jersey

Job Details



Full Job Description

We're a team of innovators, strategists, and problem-solvers dedicated to helping our clients connect human answers to business questions. With a culture that values collaboration, creativity, and personal growth, we're looking for a VP, New Business Development ready to join us in making a real impact.  We are SAGO. Passionate and inspired thinkers, who celebrate our wins. Vibrant Leaders who empower our colleagues and innovate the Market Research industry. Curious learners, constantly finding new ways to transform. Bold thinkers and doers who don’t do status-quo. Authentic team members who show up to work every day being ourselves, never afraid of new ideas or opinions, because we believe they matter.  


As a global leader in market research and data solutions, Sago is committed to connecting human answers to business questions. The world is transforming, and Sago is continuously reaching new heights, redefining our solutions beyond our clients’ wildest expectations, and making it smarter, faster, and easier to gain insights that matter. We have done it for over 55 years with the brightest minds, and we are looking for more trailblazers who will help us pave new paths that connect our clients with audiences around the world.


As a VP, New Business Development at Sago you will be responsible to drive growth by expanding the company’s customer base and entering new markets.   The successful candidate will be responsible for identifying and generating new business opportunities, building and nurturing client relationships, and contributing to the overall growth of the company. The ideal candidate should have excellent communication skills, a proactive approach, and a strong desire to succeed in a competitive market. For this role we are specifically looking for candidates with experience acquiring consulting, advertising, and PR clients.


Key Responsibilities:

  • In depth understanding of Sago products and services and how to customize these products for different business customer segments through a deep understanding of customer needs and requirements.
  • Identifies new sales opportunities and drives revenue by acquiring new clients/brands, expanding into new departments within existing account and/or reviving lapsed customers.
  • Identifies and builds strong relationships with influencers/decision makers within client organization to develop new business.
  • Achieves and/or exceeds quarterly revenue, and profit targets and lead indicator performance metrics.
  • Leads capabilities presentations and pitches to potential customers.
  • Develops insightful proposals and delivers strategic sales communications, consulting with clients on sample design and business issues.
  • Works closely with Sales leadership to ensure all account strategy is aligned with company goals and objectives.
  • Provides client feedback and industry input to improve current products and innovative client tools/products.
  • Delivers results that produce high levels of client satisfaction and loyalty vs. competition
  • Large focus in marketing and public relations clients


  • Strong interpersonal and communication skills to engage with clients​.
  • Ability to identify customer needs and recommend appropriate solutions​.
  • Highly process-oriented, clear understanding of sales dashboards and activity levels needed​
  • Excellent negotiation and persuasion skills​
  • Strategic thinking and problem-solving abilities​
  • Proficient in analyzing sales data and market trends​.
  • May be a specialist and has a deep understanding of products & how they support client needs.

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