Director, Access Marketing

POSITION SUMMARY:

As Intercept continues to build its position as the leader in rare and serious liver disease, we are seeking a Director, Access Marketing .  As a key member of the U.S. Marketing team, the Director, Access Marketing will be responsible for  translating  brand strategy into meaningful and compelling payer and patient services collateral.  This individual is responsible for implementing the U.S. Market Access value platform and support materials that assists the U.S. Market Access team in gaining positive coverage criteria and formulary acceptance with payers.  This position will also be responsible for developing patient services material used by our hub and specialty pharmacies in addition to pull-through collateral to be used by the Sales, Field Access and Channel teams.  This position will work closely with Market research and Medical research to align, gain and share customer insights in the development of customer programs to strengthen and expand the value proposition to drive growth and ensure optimal access.  This position will ensure cross-functional alignment between U.S. Marketing, U.S. Market Access, Medical Affairs, Legal, and Regulatory.  The role reports to the SVP, Strategic Marketing, with a dotted line to the Vice President of Market Access. 

CORE ACCOUNTABILITIES:

The successful candidate must be able to perform each of the following satisfactorily, with or without an accommodation:

• Translate brand strategy to all components of the access journey – from payor materials to FRM collateral to promotional messaging to be delivered by field sales force.
• Scope, develop and execute promotional marketing initiatives to reinforce ICPT products value proposition to managed care customers (Commercial, Medicare, Medicaid, VA/DOD,) SPPs, SDs and IDNs
• Scope, develop and execute pull-through collateral to educate HCPs and office staff on access and reimbursement process for Intercept’s products
• Collaborate with Training team to develop and execute appropriate training programs to ensure field teams can utilize and execute resources
• Partner with FRM leadership in development of collateral needed by FRM team to educate HCP offices and staff
• Perform primary and secondary research on access value proposition and messaging
• Manage agencies to deliver tools/tactics to ensure quality resources are delivered on time and within budget
• Work with LMRC to guarantee tools/tactics are compliantly developed and executed
• Develop innovative approaches to obtain and leverage access data to drive access strategies and tactics for the field teams, specifically field sales and FRMs
• Manage Intercept’s strategy and tactics for managed care meetings/conventions? 
• Support development of brand plan from an access perspective
• Manage the promotional budget for Access Marketing
• Drive the spirit of “ONE Team” across all functions by supporting a team approach to focus on our patients as our top priority

Requirements

QUALIFICATIONS:

• Minimum of 7 years of pharmaceutical/biotechnology experience in Marketing, with at least 5 years of experience across the Access marketing spectrum – payer to reimbursement
• Specialty product experience, specifically reimbursement and PSP
• Career path that exhibits increased responsibility and leadership
• Bachelor’s Degree required; Master’s Degree highly preferred
• Ideally has therapeutic experience in liver and rare disease

REQUIRED KNOWLEDGE AND ABILITIES:

• Ability to lead in a fast-paced environment
• Ability to think in the big picture, while also being disciplined and detail-oriented
• Ability to put innovation into action
• Is regarded as a proactive, supportive and collaborative partner
• Ability to establish trust-based relationships with key external stakeholders
• Ability to operate effectively in an evolving organizational structure with minimal direction
• Ability to engage and influence multiple stakeholders to achieve the objective, often without direct authority
• Possesses strong analytical skills to be able to do conduct both qualitative and quantitative assessments
• Strong verbal and written communications skills
• Learning agility and ‘scalability’ to take on increasing responsibility as Intercept grows
• Consistent demonstration and embodiment of our company core values: Come Together, Be Yourself, Own The Solution, Embrace The Challenge, and Keep Exploring
• Ability to have fun and thrive in a growing, diverse, and inclusive work environment

Benefits

COMPANY CULTURE:

People at Intercept are passionate about patients. You’ll see our patient photos lining our walls and hear their stories in town halls.  We’re equally passionate about our team and ensuring each member from all dimensions of diversity feels included and has the opportunity to reach their potential. We recognize the power of a diverse, equitable and inclusive (DEI) work force, and how it enriches the professional lives of our team members. Diversity, Equity, and Inclusion drives innovation and connects us to the patients and communities we serve.

At Intercept, we foster an environment that celebrates creativity, collaboration, and mutual respect. We never hesitate to lean on our teammates and work together. As we grow, we want to make every effort to provide a safe and open environment for professionals of every background and provide knowledge on how to work inclusively and equitably to make Intercept a great place to work.

Our relatively small size means you partner with accessible leaders who know you by name. This brings accountability and growth, which all add up to more opportunities to learn something new every day. For self-motivated leaders who are ready to make a difference in the lives of patients, Intercept is a great place to be.

COMPANY SUMMARY:

Intercept is a biopharmaceutical company with a mission to build a healthier tomorrow for people living with rare and serious liver diseases. Intercept’s lead product, obeticholic acid (OCA), is a first-in-class farnesoid X receptor (FXR) agonist marketed under the brand name “Ocaliva®” in the U.S., EU and Canada for the treatment of patients with primary biliary cholangitis (PBC), a rare autoimmune liver disease. In 2016, Ocaliva® was the first medication to be approved for PBC in over twenty years, and sales continue to grow.

Intercept continues to build on our ongoing commitment to people living with PBC by progressing our research portfolio with a novel fixed-dose combination of OCA and bezafibrate. Phase 2 analyses of this combination were presented at the European Association for the Study of the Liver (EASL) congress in June of 2023 and the American Association for the Study of Liver Diseases (AASLD)’s The Liver Meeting in November of 2023.Further, we are leveraging our decades of research and background in bile acids and FXR agonism to expand our pipeline in other liver diseases, such as severe alcohol-associated hepatitis (sAH).

COMPENSATION & BENEFITS:

The anticipated starting salary range for this position is $222,480 to $267,000.  This represents the anticipated low and high end of the salary range for this position.  Actual salaries will vary and may be above or below the range, based on various factors including, but not limited to, experience, skillset, and performance.  

The salary range listed is just one component of our total compensation package.  Successful applicants will also be eligible to receive annual bonuses at the discretion of the Company.  Intercept also provides a competitive suite of benefits, including:

• 401(k) plan with company match
• Rewards and recognition program
• Health care benefits (medical, prescription drugs, dental, and vision insurance)
• Short and long-term disability coverage provided
• Parental leave benefits
• A generous Paid Time Off program of 20 days per year
• 12 paid holidays per year
• 4 paid Personal Days per year
• 2 paid Volunteer Days per year
• Numerous well-being and work-life programs

EEO Statement

Employment decisions at the Company are made without unlawful regard to race, color, religion, creed, national origin, alienage or citizenship status, sex (including gender, pregnancy, childbirth or medical conditions related to pregnancy or childbirth), gender identity or expression, sexual orientation, national origin, ethnicity, age, physical or mental disability, legally protected genetic information, marital or partnership status, sexual and reproductive health decisions, military or veteran status, or any other status protected by applicable federal, state, or local law. This organization participates in E-Verify (E-Verify's Right to Work guidance can be found here:  https://www.e-verify.gov/sites/default/files/everify/posters/IER_RighttoWorkPoster.pdf).

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