Digital Marketing Manager

Purpose of the Position

The Digital Marketing Manager is responsible for designing, developing, and executing the company’s digital marketing, multimedia, and tradeshow strategies to promote its products, capabilities, and services. This position plays a critical role in increasing brand awareness, driving web traffic, and fostering customer engagement. Success requires a mix of creative talent, technical proficiency, leadership capabilities, and strategic thinking. The candidate will need to demonstrate a strong understanding of Thorlabs’ design aesthetic and brand guidelines and use that knowledge to produce effective marketing deliverables.

Although the location of the position is in Newton, NJ, from time to time it may be required to undertake duties at other Thorlabs locations. 

Essential Job Functions include the following, but are not limited to:

• Enhance the organization’s market presence through the development and execution of comprehensive marketing campaigns and impactful event experiences that align with company goals and drive measurable results.
• Oversees Thorlabs’ social media presence, ensuring consistent, brand-appropriate messaging across all channels; stays up to date on latest trends; and guides Digital Marketing Specialists as needed to execute a monthly social calendar with reports on performance.

·       Oversees videography/storyboarding efforts, gaining insights from key subject matter experts; plans, develops, and manages the creation of scripts and storyboards as needed to ensure the successful delivery of compelling, high-quality video content that educates the photonics community about Thorlabs’ manufacturing capabilities, products, and their applications.

• Provides strategic direction and support to the tradeshow team, ensuring successful events that align with Thorlabs’ brand standards, highlighting the optimal products/technologies, and remaining within budget.
• Leads the graphics team in the preparation, production, and approval of all graphics and layouts necessary to support our ecommerce site, tradeshows, social media efforts, marketing campaigns, and other digital/print marketing materials, effectively communicating desired outcomes and ensuring quality standards are met.
• Oversees Thorlabs’ giveaway program, ensuring a continuous supply, procuring samples, and finalizing options and designs with graphic designers and the VP of Marketing & Brand.
• Ensures Thorlabs' brand message is consistently and accurately represented across all communications, both internal and external.
• Utilizes advanced project management skills to plan and execute a wide range of marketing activities, ensuring timely delivery and adherence to brand standards.

·       Utilizes data-driven insights to optimize performance across various channels and maximize ROI.

• Ensures technical staff within the broader marketing group have the appropriate amount of graphics/video/animation support needed to complete projects within the allotted timeframes.
• Defines and tracks key performance indicators (KPIs) to ensure high-quality output while fulfilling all business needs.
• Fosters a collaborative environment, encouraging professional growth and development within the team.
• Identifies and implements process improvements to enhance the productivity, quality, and consistency of output.
• Makes recommendations of emerging needs to remain at the forefront of digital marketing and creative design.

·       Develops and manages an annual budget with the VP of Marketing & Brand, ensuring cost-effective use of resources.

In addition to the essential functions and duties listed above, all positions are also responsible for:

• Meeting company standards pertaining to quantity and quality of work performed on an ongoing basis, performing all work-related tasks in a manner that is in compliance with all Company policies and procedures.
• Adhering to Company policies, procedures, and directives regarding standards of workplace behavior in completing job duties and assignments.

The Company retains the right to change or assign other duties to this position.

Physical Activities:

This is largely a sedentary role. This may require the ability to lift, bend, or stand as necessary. The employee may occasionally lift or move objects up to 25 pounds.

Requirements

Qualifications

Experience:

·       Minimum of 10 years’ experience of progressive responsibility in photonics with at least 5 years in a sales and marketing role; or 5-7 years of marketing experience, preferably within the scientific sector, with at least 3 years of management experience.

Education:

·       Bachelor’s degree or advanced degree preferred.

Specialized Knowledge and Skills:

·       Strong interpersonal skills for working in a team environment.

·       Strong organizational, planning, and project management skills.

·       An eye for detail, strong sense of aesthetics, and visual storytelling ability

·       Willingness to constantly learn new technologies and new applications.

·       Excellent writing and presentation skills in English.

·       Ability to lead through ambiguity.

·       Strong attention to detail and ability to self-review work for accuracy and brand adherence.

·       Demonstrated ability to thrive in a fast-paced team environment, multi-task, be detail oriented, and successfully maintain high quality work.

·       Demonstrated work ethic, ownership, and accountability; ability to individually drive initiatives.

·       Demonstrated flexibility and willingness to pivot as business needs evolve.

·      Ability to accept and incorporate constructive feedback.

Organizational Relationships

Direct Reports:

Digital Marketing Specialists, Tradeshow Coordinators, Graphic Artists, Graphic Designers, Videographers

Thorlabs values its diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Job descriptions are not intended as and do not create employment contracts.  The organization maintains its status as an at-will employer. Employees can be terminated for any reason not prohibited by law.

Benefits

Thorlabs offers a complete benefits package that includes medical, dental and vision insurance, company paid life insurance, a generous PTO package, a 401(k) plan, and tuition reimbursement just to name a few.