Content Marketing Specialist

“LEAP is a product our clients really love, and getting to share it with more people feels great.”

“LEAP is changing the LegalTech space one firm at a time, and we have front row seats.”

About LEAP
LEAP is the leading provider of Legal Practice Productivity Solutions in the world and is part of ATI – one of the largest international LegalTech companies. For more than 30 years, our curiosity and commitment to continual improvement has kept us reimagining productivity tools for lawyers and their staff to support our guiding purpose, to ‘Help lawyers who help people’. The market leading software we develop and support is used by more than 100,000 lawyers and their staff in small and medium sized law firms.

Working alongside our international team of passionate high achievers, you’ll join a fast-growing technology business where things seldom stay the same for long. With more than 1000 smart, caring and ambitious ‘LEAPsters’ working together across Australia, Canada, the United States, the United Kingdom, the Republic of Ireland, Poland and New Zealand, you’ll find yourself in good company here.

Meet the team
Our Marketing team are the passionate product advocates who help our growing network of users understand what’s possible with LEAP on their side.

As custodians of the LEAP brand, the Marketing Team is responsible for building awareness, recognition and adoption of our products across the legal profession, turning LEAP into a brand that lawyers know and love.

From executing marketing campaigns that reach hearts and minds, to developing a consistent, concise and always compelling brand, you’ll play an active role in innovating and guiding the trajectory of our business. As you empower lawyers to provide more flexible and affordable services, we’ll empower you to build a more agile and autonomous career limited only by your ambitions.

We are seeking a Content Marketing Specialist to join our highly motivated, high velocity, and highly creative marketing team in the Marketing department.  

Reporting to the Senior Director of Marketing, you will be responsible for supporting marketing by crafting incredibly compelling content to enhance the LEAP reputation, awareness, and industry leadership with law firms across the United States. Responsibilities include creating content for promotional campaigns, thought leadership initiatives, and public relations efforts aimed at driving broader market awareness. If you have experience in helping to build a brand through innovative and compelling marketing programs, we’d like to meet you.

This role combines creative development (copywriting and proofreading), internal collaboration, and strategic planning to manage the LEAP marketing messaging across all internal and external channels.

You will join the LEAP Marketing team consisting of over 10 members that enjoy sharing ideas and are driven to be the best to reach their goals, and they have fun doing it!

Responsibilities

The Content Marketing Specialist responsibilities include, but are not limited to:

• Collaborate with marketing team to plan, develop, and execute New Business, Current Clients, Thought Leadership/PR campaigns to create awareness for LEAP.
• Write key company communications, which include the application of standard industry writing guidelines for all written content: web pages, press releases, awards submissions, blogs, e-books, ad copy, emails, etc.
• Review and provide proofing/strategic guidance on materials created by other departments. These include webinars, presentations, and emails, among others.
• Manage and maintain accurate and consistent messaging in the LEAP library of marketing collateral including guides, brochures, flyers, videos, etc.
• Assist with the creative process to ensure all content is not only correct but correlates to core messaging across all channels.
• Own thought leadership and content marketing calendars across digital, events, PR, media, etc.
• Collaborate with industry experts, clients, advisors, journalists, and others to establish LEAP as an industry leader.
• Be the voice of our written brand throughout the organization.

Requirements

• 3-5 years of proven work experience as a Content Marketing Specialist or similar role.
• Highly organized and able to manage multiple projects at the same time.
• Elevated writer with the ability to craft compelling and cohesive stories.
• Hands-on experience with web and SEO content, ad copy, email, digital, and event marketing.
• Comfortable using technologies including Trello, Dropbox/Dropbox Paper, and MS Office.
• Expertise in marketing communications with proficiency in proofreading.
• Exceptional verbal and written communication skills – you’re comfortable presenting to internal and external stakeholders.
• BS in Marketing, English, Communications, Public Relations, or relevant field.

Selection Criteria – Desired (but not required)

• Experience working in the legal or SaaS industries.
• Experience working for a B2B company.

Benefits

• Medical, Dental and Vision Plans Available
• 401k with Company Matching Program
• Virtual Staff Events
• Employee Assistance Plans
• Flexible Annual Leave
• Company Shares Opportunity
  

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age. We look for the best person for the job.