Social Media Strategist

MassMedia Marketing, Advertising, PR is a women-owned, digital-first media and PR agency that although headquartered in Las Vegas, NV services clients nationwide. For three decades, we have been at the forefront of media and PR agencies, attracting the best and brightest talent. We are passionate, high performers with diverse backgrounds and experiences who take pride in the work we do and a collaborative, energetic environment with space for everyone to be heard and grow. An award-winning agency for some of the southwest region’s most recognized consumer and hospitality brands, we offer a vibrant and fast-paced atmosphere rooted in diversity, inclusivity, and growth. We value ambitious self-starters who hold client service in the highest regard.   

We are looking for a Social Strategist who can develop the social strategy on a robust Corporate or Consumer account developing strategic approaches for achieving maximum impact of the overarching brand story. This person has a strong understanding of social platforms and will take an active role in all aspects of a social project – identifying brands’ issues, running the competitive benchmark, forming the recommendation, building the architecture of programs, defining the drivers of performance and the KPI’s framework. They are comfortable both independently leading content strategy and working in close partnership with internal and external team members with a lens toward innovation, scale and efficiency.

Reporting to the Vice President, Public Relations, the Social Strategist will oversee the Social Media Director and advocate for the right set of actions on social platforms to implement a strategy and help create the necessary consensus within both the internal client team and the client’s organization to achieve results. 

 DUTIES AND RESPONSIBILITIES:

• Translate business objectives into social media objectives, enriched by proprietary benchmarks, i.e. best content, format, creative, etc.
• Lead the creative strategy across accounts
• Be the connective tissue between creative ideas and social platforms
• Convert product information & facts into authentic social narratives
• Analyze available insights and define overall strategy in terms of distribution and amplification
• Select platform and define role and objective of each one in the global plan
• Develop strategic rationale for platforms, based on client objectives and consumer needs
• Define content amplification principles including segmentation and contextualization approach
• Map all distribution segments per platform and associate budget needed based on KPI/objectives
• Identify new areas of growth, new potential audiences, and new platforms with which to expand the social media presence
• Recommend the format and placement to be leveraged based on the objectives of the campaign taking into consideration budget limitations
• Prepare/present necessary reporting for client/agency leadership, based on drivers of performance and the KPI’s framework designed in its strategy
• Responsible for evaluation of execution resources needed and of developing budget and scope of work for existing clients and new clients  
  
  

Requirements

• Bachelor’s Degree
• 4-6 years’ experience in social marketing, with proven examples of strategies developed within the social media space
• Understands client’s business and can connect business challenges and social strategy/tactics
• Experience in assembling competitive and social landscape audits
• Expert understanding of social media and established understanding of the wider digital communications landscape/finger on the pulse of internet culture
• Passion for quickly evolving digital/social media environment with a strong point of view to share with clients and colleagues
• Experience identifying and working with influencers
• Ability to generate data-based insights to weave into the strategy process
• Strong exposure to Community/Content Management tools, such as Hootsuite, Brandwatch, Netbase, Sysomos, Spredfast, and Sprinklr, etc.
• Eye for innovation and next emerging platform or partner to consider as part of social strategy results
• Superior communication, organizational, and time management skills
• Previous experience in social oriented agency preferred

Benefits

At MassMedia, we pride ourselves on hiring top talent and we work hard to provide benefits that make our team members lives better.

Our comprehensive compensation and benefits program includes:

• Hybrid, flexible environment with in-office/remote workdays
• Competitive salaries and opportunity for advancement; we always strive to promote from within!
• Medical, dental and vision plans for you and your family and financial protection options through disability, life, accidental death, cancer assist, critical illness, and medical bridge insurance
• 401(k) plan with company matching program
• Generous paid time off policy that increases each year you are with the company
• Eleven (11) paid holidays and we pay you to take your birthday off!
• Frequent company happy hours, events and team building activities
• Professional development opportunities