Media Relations Specialist

Headquartered in Las Vegas, MassMedia Marketing Advertising + PR is a women-owned, digital-first media and PR agency. For three decades, we have been at the forefront of media and PR agencies, attracting the best and brightest talent. We are passionate, high performers with diverse backgrounds and experiences who take pride in the work we do and a collaborative, energetic environment with space for everyone to be heard and grow. An award-winning agency for some of the southwest region’s most recognized consumer and hospitality brands, we offer a vibrant and fast-paced atmosphere rooted in diversity, inclusivity, and growth. We value ambitious self-starters who hold client service in the highest regard.   

We are currently seeking an experienced media relations professional with a passion for communication and an eye for news. As an Earned Media Relations Specialist on our team, you will have the opportunity to be on the front lines of proactive earned media engagement on behalf of MassMedia’s PR clients. You live and breathe media relations and enjoy forging bonds with journalists, producers, reporters, and editors locally, regionally, and nationally to tell stories on behalf of our clients.

If you are passionate about crafting succinct, articulate and strategic communications – from personal interactions to storytelling - we want you on our team. The ideal candidate will join MassMedia’s growing Public Relations department as an Earned Media Relations Specialist, be client facing and work alongside a collaborative team of branding and media relations experts, content and social media strategists, media buyers and designers.

The Earned Media Relations Specialist is expected to have some existing media relationships and prepared to cultivate many more on behalf of MassMedia clients. We are looking for someone who is adept with consumer, business and trade media nationwide and enjoys and appreciates the art of media relations: developing press materials that will hook media, negotiate, and facilitate stories with the press and secure and track coverage for MassMedia clients.

DUTIES AND RESPONSIBILITIES:

-Create content for a variety of press materials including but not limited to: press releases, executive bios, fact sheets, media alerts, digital content, bylines, talking points, etc.

-Cultivate and maintain relationships with media; maintain and update media contact lists

-Proactively craft and pitch stories to the media and develop media outreach activities; follow-up to secure coverage.

-Monitor and audit media coverage; provide analysis of coverage; compile monthly press reports and press clips

-Examine trends and cultural moments and find ways to insert our clients into relevant conversations

-Juggle multiple projects across accounts and pivot quickly to meet deadlines

-Research news coverage and industry trends to develop story ideas; be on top of current events as well as the industries of our clients

-Coordinate media interviews for clients and provide on-site support

-Contribute to cross-functional marketing teams providing media relations counsel to account team; work collaboratively across teams and departments

-Willingness to travel for client media engagements

-Other duties as assigned

Requirements

To be successful in this role, you must have:

The Earned Media Relations Specialist will be an energetic and highly-motivated individual who takes a great deal of initiative and ownership in his or her work product. Additionally, the Public Relations Specialist will develop creative solutions to secure media coverage that achieves desired objectives and meet – if not exceed – client expectations.

Additional qualifications include:

• 4+ years of relevant experience in public relations or communications; agency experience preferred
• Demonstrated success in media relations including a strategic understanding of established and emerging media verticals
• Proven experience securing impactful earned media coverage across online, broadcast and social channels
• Understanding of the ever-evolving media landscape and understanding the importance of newer media platforms (podcasts, newsletters, earned influencer relations, etc.)
• College degree, preferably with public relations or related emphasis
• Ability to manage multiple projects in fast-paced environment
• Excellent writing skills including copy-editing, proofreading
• Strong communication skills, including written communication, presentation skills, combined with business acumen
• Strong problem solving, project management and organizational skills
• Ability to engage and maintain relationships with client contacts
• Ability to meet deadlines
• Ability to collaborate and work across teams
• Research skills: ability to synthesize information from multiple sources, present evaluations and summarize key findings precisely and succinctly
• Creativity in storytelling
• Exceptional relationship building, including interacting with executives in a professional manner
• Proficient in PowerPoint, MS Project, Excel, and MS Office

Benefits

BENEFITS:

At MassMedia, we pride ourselves on hiring top talent and we work hard to provide benefits that make our team members lives better.

Our comprehensive compensations and benefits program includes:

• Town Square office location that is centrally located for an easy commute and comes with great amenities and perks, including cold brew and Kombucha on tap!
• Designated flex/work from home days each week and flexible work environment where you aren’t tied to a desk
• Competitive salaries and opportunity for advancement; we always strive to promote from within!
• Medical, dental and visions plans for you and your family and financial protection options through disability, life, accidental death, cancer assist, critical illness, and medical bridge insurance
• 401(k) plan with company matching program
• Generous paid time off policy that increases each year you are with the company
• 11 paid holidays and we pay you to take your birthday off!
• Frequent company happy hours, events and team building activities
• Professional development opportunities