Digital Media Director

Headquartered in Las Vegas, MassMedia Marketing Advertising + PR is a women-owned, digital-first media and PR agency. Our team is a passionate, high-performing group with diverse backgrounds and experiences who take pride in the work that we do. We reach complex audiences and compel them to take action, achieving long-term business growth and market leader status for our clients. Our campaigns include award-winning work for some of the region’s most recognized companies. In business for 25 years and under new leadership since 2019, we foster a culture of trust and transparency, and we lean on each other to get the job done. We offer a flexible work environment where ideas are shared across all disciplines, and there are many opportunities for advancement.

The Digital Media Director will serve as the leader of the digital department, playing a pivotal role in strategic planning, execution, and performance reporting across digital platforms. This role demands expertise across multiple channels, including display, mobile, paid social, SEM, and SEO. Acting as a client-facing agency representative, the Digital Media Director will provide insights across all digital areas while leading a team to ensure the delivery of high-quality and results-driven campaigns.

Key Responsibilities:

• Strategic Development:
• Comprehensive Planning: Develop and implement digital marketing strategies, including social media, display, SEM, and SEO, aligning them with broader business objectives.
• Vendor Management: Oversee vendor relationships and negotiations to ensure budget optimization and alignment with expectations.
• Campaign Management:
• Multi-Platform Execution: Lead digital campaigns across platforms such as Google Ads, Facebook, Instagram, YouTube, and others, ensuring cohesive planning, budgeting, and execution.
• Campaign Optimization: Continuously monitor and optimize campaigns to maximize performance and ROI.
• Data Analytics and Reporting:
• Performance Analysis: Analyze metrics using tools like Google Analytics and social media insights to track and enhance campaign effectiveness.
• Senior Leadership Reporting: Provide regular reports to senior management on performance, budget usage, and key KPIs, with actionable insights for future campaigns.
• Team Leadership:
• Team Development: Manage a team of specialists by hiring, training, mentoring, and guiding them toward success.
• Process Optimization: Document and refine departmental processes to ensure efficiency, quality assurance, and financial accountability, including checks and balances on media spend and performance.
• Culture Building: Foster a positive, collaborative team culture focused on growth, innovation, and excellence.
• Budget Management:
• Resource Allocation: Oversee digital advertising budgets, ensuring cost-effective use of resources.
• Profitability Oversight: Collaborate with the accounts team to manage resource allocation and meet profitability benchmarks, with a focus on creating a profitable digital department.
• Trend Monitoring:
• Innovation and Insights: Stay informed about emerging digital marketing trends, tools, platforms, and best practices. Integrate these innovations to continuously improve campaign performance.
• Stakeholder Collaboration:
• Cross-Functional Alignment: Collaborate with internal teams (client services, traditional media, public relations) and external vendors to develop cohesive, integrated digital strategies.
• Brand and Professional Standards:
• Brand Consistency: Ensure consistent messaging across all digital channels, maintaining and enhancing the online brand presence.
• Professional Integrity: Uphold the highest standards of professionalism, confidentiality, and ethical conduct.

Requirements

• Education:
• Bachelor’s Degree in Marketing, Advertising, Business, Communications, or a related field is required.
• Experience:
• 7+ years of experience in digital marketing, with proven success in managing multi-channel campaigns (display, social, SEM, SEO, mobile).
• 3+ years of experience in a leadership or management role, overseeing digital marketing teams and strategies.
• Experience working in an agency environment is highly preferred, particularly with client-facing responsibilities.
• Vendor and partner management experience, including negotiating contracts and managing relationships, is essential.
• Technical Skills:
• Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, SEMrush, Moz, and other industry-standard platforms.
• Strong data analysis skills: Experience with analyzing campaign metrics, creating dashboards, and reporting results to senior management and clients.
• Familiarity with tag management, tracking pixels, and A/B testing for conversion optimization.
• Knowledge of budget management tools and practices.
• Strategic Skills:
• Ability to develop comprehensive digital marketing strategies that align with overall business goals and deliver measurable results.
• Proven ability to optimize campaigns to meet and exceed KPIs, with a focus on ROI and cost-efficiency.
• Leadership and Management Skills:
• Demonstrated success in leading and developing teams, including mentoring and guiding junior staff members.
• Ability to foster a positive, collaborative work environment and promote professional development among team members.
• Experience in managing cross-functional teams, working closely with internal departments such as client services, creative, and traditional media.
• Communication Skills:
• Strong client-facing skills: Proven experience acting as a primary point of contact for clients, with the ability to explain complex digital strategies in an accessible manner.
• Excellent written and verbal communication skills for reporting, presentations, and stakeholder engagement.
• Proven ability to manage and resolve conflict or challenges with diplomacy and professionalism.
• Industry Knowledge:
• Deep understanding of digital marketing trends, best practices, and innovations, with the ability to quickly adapt to new technologies and platforms.
• Familiarity with regulatory and privacy standards (such as GDPR and CCPA) and how they impact digital marketing strategies.
• Personal Attributes:
• Detail-oriented with strong project management skills to handle multiple campaigns and deliverables simultaneously.
• Results-driven and comfortable working in a fast-paced, high-pressure environment with tight deadlines.
• Strong sense of initiative and problem-solving skills, with a proactive approach to addressing challenges.

Benefits

At MassMedia, we pride ourselves on hiring top talent and we work hard to provide benefits that make our team members lives better.

Our comprehensive compensation and benefits program includes:

• Competitive salaries and opportunity for advancement; we always strive to promote from within
• Medical, dental and vision plans for you and your family and financial protection options through disability, life, accidental death, cancer assist, critical illness, and medical bridge insurance
• 401(k) plan with company matching program
• Generous paid time off policy that increases each year you are with the company
• Eleven (11) paid holidays and we pay you to take your birthday off!
• Frequent company happy hours, events and team building activities
• Professional development opportunities