Strategic Planning Director

About us:

Brado is a digital marketing agency reinventing the way healthcare brands engage with people. Driven by insight, we offer precision engagement solutions that produce superior returns for our healthcare clients and better experiences for their healthcare customers. 

Our Values: At Brado, we value the individual. We believe work and life can be synergistic and should not be at odds. The joy and renewal you get from each source must fuel the other. We have and will continue to cultivate a team who celebrates our diversity of thoughts, beliefs, backgrounds, and lifestyles. We are driven by our passion to do great work with great clients that are truly changing lives.

The Role:

Brado’s Strategic Planning Director translates audience insight into highly targeted, personalized digital experiences. They also execute research and develop and polish project deliverables with oversight from a more senior Strategic Planner. This role requires defining problems and extracting insight that promotes ongoing cross-functional strategic alignment.

What you can expect in a Strategic Planning Director role at Brado:

· Shape and participate in primary research, developing a point-of-view on the audience through a variety of data sources – qual and quant, behavioral data, and secondary research.  

· Work with more senior Strategic Planner to develop strategic foundation assets, including brand positioning and communication architecture, to guide broader teams to develop creative, content, and media strategy. 

· Contribute to development of Brado’s Conversational AI platform and precision targeted marketing campaigns.

· Work alongside the Data & Analytics team to assess the performance of the Platform and precision marketing campaigns and consult with the broader team on optimization opportunities.  

· Write succinctly, to the audience, with clarity, conviction, and tension as well as polish and professionalism.

Requirements

What you”ll bring to the role and to the team:

 5-8 years of experience in a marketing strategy position within an agency, including experiences with primary market research.

· Successful storyteller who sets up and leads the narrative for clients, from new business to current clients

· Ability to leverage insight (secondary, primary qual, cultural trends, etc.), and lead client collaborations and ideation sessions

· Can translate strategic foundations into actionable strategies and digital experiences

· Can clearly and persuasively communicate strategic recommendations to internal and external audiences

· Aligns with our values: People, Commitment, Aspiration, Trustworthiness & Impact

· Demonstrates these Brado-specific hard & soft skills: Agile, Bold, Innovative, Curious, Empathetic, Teamwork, Self-starter, Verbal & Written Communication, Creative Thinking

· Demonstrates these role-specific hard & soft skills:

· An understanding of the data and analytics behind a digital strategy, with the ability to draw conclusions and provide strategic recommendations based on insight

· Outstanding written, verbal, and presentation skills; able to translate complex ideas into simple stories.

· Willingness to travel and be flexible in scheduling to accommodate project needs

Benefits

Benefits we provide team members:

We provide every team member with the opportunity to do the very best work of their career. And we believe in building a culture where all of our team members find fulfillment in the work that they do. That’s why we’ve designed a benefit package that empowers top talent to be, feel, and do their best. We are committed to our team and do what we say we will do. When trust is enabled by powerful shared systems and peer-to-peer accountability, great and satisfying work can flow unimpeded

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work at Home options