Sr. Quantitative Insight Director

About us:

Brado is a digital marketing agency reinventing the way healthcare brands engage with people. Driven by insight, we offer precision engagement solutions that produce superior returns for our healthcare clients and better experiences for their healthcare customers. 

Our Values: At Brado, we value the individual. We believe work and life can be synergistic and should not be at odds. The joy and renewal you get from each source must fuel the other. We have and will continue to cultivate a team who celebrates our diversity of thoughts, beliefs, backgrounds, and lifestyles. We are driven by our passion to do great work with great clients that are truly changing lives.

The Role:  

Ideal candidates for this role will live in the St. Louis, MO or Dallas/Ft. Worth TX areas. While our day-to-day work is done remotely, our teams gather in person for intentional work.

Position Summary 

The Senior Quantitative Insight Director consistently and effectively executes projects, often as the Coach (training teammates) or as a solo Strategist. The Senior Quantitative Insight Director ensures Brado delivers success on the current project as well as builds a deep, sustaining relationship with the client.  They mentor strategists, helping them move from research to strategy. The Senior Quantitative Insight Director innovates the research processes and trains others on frameworks, constructs, tools, and approaches to deepen Brado’s strategic expertise. 

Key Areas of Responsibility  

The responsibilities of the Senior Quantitative Insight Director are multi-faceted and include overall Brado leadership, growth of other strategists, project leadership. Senior Quantitative Insight Director must be able to successfully lead any Brado project — regardless of process, methodology, or category. They must be outstanding strategic thinkers, writers, and presenters. Their work should always produce results — be it positive client feedback, referrals, repeat business or case studies.

Everything the Senior Quantitative Insight Director does must embody Brado's core positioning of inspiring people, including clients and all internal Brado personnel. They are expected to develop positive relationships with clients and other Brado teams — relationships that continue beyond project timelines.

A Senior Quantitative Insight Director must be able to represent Brado in external facing settings (e.g., conferences, new business presentations or networking events). They should be able to confidently speak at a high level to Brado's processes and methodologies.

Client Engagement:

Commands a confident, captivating, respectful, agile, consultative presence when engaging with the client. Professionally develops rapport and builds empathy for and with the client, leading to long-term relationships. Develops and continually deepens understanding of the client's business and the individual client, asking the right questions, and anticipating their needs. Proactively addresses issues or opportunities in their business, including further research or strategy work. Seen as an expert in the client's category and in research/strategy. Stays calm and collected even with difficult clients and helps the team to do the same. Within Insight, takes primary responsibility for client communications, either replying directly or directing members of the team to do so. 

Project Work:

· Accountable for ensuring all aspects of the project are delivered on time and against client objectives.

· Consistently thinks proactively throughout the project to anticipate and quickly address changes to approach, design, objectives, etc. 

· Lead large scale quantitative segmentations with minimal oversight.

Proposals:

· Fully designs studies and writes proposals. Discerns which tools and methods are truly effective vs. just interesting, recommending unique designs when and where needed. Thoughtfully considers and offers effective alignment between participant type and method designs. Offers consultation and training to junior strategists regarding how to design studies based on study objective and participant type. 

Pre-Fieldwork:

· Thoughtfully crafts questionnaires with appropriate techniques and activities, and structures of questions that better address objectives and fit with participant type.

Post Fieldwork:

· Creatively and quickly connect the dots, identifying emerging themes and how they connect to the bigger story. Engages client in strategy, to gain buy-in on deliverables. Consistently incorporates strategic elements into the report including the story flow, emerging implications (so-what), and recommendations (now-what). Consistently adds visual elements to communicate the story.

· Trains others to develop expert qual data gathering and analysis skills.  

· Consistently leverages and trains others to utilize client / industry knowledge and external frameworks (e.g., Michael Porter's Five Forces, The Habit Loop), anecdotes (i.e., metaphor and story), constructs, macro and micro-trends, psychological understanding to elevate the strategy.

· Writes succinctly, to the audience, with clarity, conviction, and tension as well as polish and professionalism. 

Senior Quantitative Insight Directors must have the confidence to change research design and direction to meet project and client objectives. They understand the need for client alignment and will do whatever it takes to get there. They understand the needs of Brado and develop and execute tools, techniques, and methods that infuse the new into scalable approaches for Brado. They help discover new tools as well as revise existing tools to address current and future needs.

Requirements

·        Aligns with, Models, and Coaches our values: People, Commitment, Aspiration, Trustworthiness & Impact 

·        Bachelor’s degree or equivalent experience

·        10+ years of experience moderating and strategic market research

·        Willingness to travel and be flexible in scheduling to accommodate project needs

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work From Home